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Message from SEED Director, Dr. Bruce Frayne

Bruce Frayne headshot

The environmental and social challenges we face in Canada and globally have perhaps never been greater and more complex. At the heart of these challenges is the need to balance our economic needs with a strong sense of social justice in world of increasingly severe environmental constraint.  Achieving this balance requires a commitment to both the creation of knowledge to realize a more sustainable future and to the promotion of transformative change.

As Director of SEED, I am constantly amazed by the diversity of research and teaching activities in which our faculty and students engage. At last count, our faculty included management and finance experts, engineers, political scientists, geographers, political ecologists, marketing experts and lawyers.

Many institutions talk about inter-disciplinary approaches and problem–driven research, SEED actually does it.

Our diversity and shared commitment to helping realize more sustainable pathways generates an energy, but also an optimism.

Through our teaching programs, research and outreach activities SEED is a nationally recognized leader in integrating sustainability into economic and social processes.

Our core expertise lies across several inter-related areas:

  • sustainability management
  • international and local development practice
  • social innovation

One of the unique strengths of SEED is the bringing together of these constituent elements within the School, which enables our researchers and students to draw across disciplinary boundaries and problem domains in order to view seemingly intractable issues in new ways and from different perspectives.

Experience is central to our approach at SEED.

From our co-operative environment and business program to our commitment to an eight-month field placement program for international development students, our goal is to immerse our students in the professional settings for which their studies have prepared them. In a similar vein, SEED research activities seek to engage and, above all, impact our communities at local, national and global scales. We recognize that we are active participants in the processes of change.

I invite you to take the time to explore these pages and find out more about us.