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"I started TrueCo. in my living room, with 500 bras and a pen-and-paper survey that reminded me of the Cosmo quizzes my friends and I loved in high school," explains the company's CEO and co-founder, who concedes that she and her colleagues never imagined becoming bra experts. "But we love what we do, helping women find their perfect fit. We created a brand new way to fit women online in two minutes with no fitting rooms, no measuring tape!"

Preparing to launch the enterprise was both nervous and exciting, she admits. "It felt like jumping off a cliff! Accountants are typically risk adverse, and starting a new business from scratch was completely opposite to what I was used to."

"My career path has been anything but linear, which comes as a bit of a surprise even to me!" says Sharon Ng (MAcc '04). There's a back story and a front story here. Her daytime job as a merchandise planner is one thing, her nighttime job is quite another - and that's the front story for this posting: the popular "Backseat Stylers" fashion blog that she and her sister created. Their casual exploration of the fashion world spiraled into an addiction.

"It's somewhat embarrassing!" What Cynthia McIntyre [Loeffen] (MAcc '96) is talking about is the kind of faux pas we've all done or imagined doing. Years ago at Waterloo, she ticked the wrong box on a co-op job application form. "I think she did it 'accidentally on purpose,' "suggests her sister Heather Wright [Loeffen] (MAcc '98). Both are tax experts - and their career choices have proved to be exactly right.

If the license plate of the car ahead says "A TRIGUY," you're behind ace triathlon competitor and UW Accounting grad Scott Slaven (BA '82). And that could be fellow triathlete Bernie Linseman (BMath '81) beside him. Triathlons enable the London, Ontario duo to build their physical strength, focus their minds — and rekindle their youthful vigour. "The great thing is the inspiration you receive," Bernie reports.

There are many stories of couples meeting on campus, we wanted to share a few of them with you this Valentine's Day.

Celebrating the grads on the 2020 Honour Roll

Two senior executivesof Schneider Electric, the leader in the digital transformation of energy management and automation, are finalists for the WeQual Awards for Europe, Middle East and Africa (EMEA) 2021 in the "Business Development" and "People and Culture" categories.

Schneider Electric Wins 'Outstanding Contribution to Sustainability and Efficiency' at The DCS Awards 2021

Pamela Steer, (MAcc ’94, FCPA, FCA, CFA) is a bilingual transformative executive and experienced corporate director with more than 20 years of experience in the technology and financial services industries. Pamela was honoured in 2019 as Canada’s CFO of the Year and named the School of Accounting and Finance’s Alumni Achievement Award Recipient in 2020.