BLND ReDesign Challenge Masterclass

Thursday, December 9, 2021 1:00 pm - 1:00 pm EST (GMT -05:00)

BLND ReDesign Challenge Masterclass Graphic

Since 2017, the BLND Business + Design Conference (pronounced “BLEND”) has been an annual event at the University of Waterloo’s Stratford School of Interaction Design & Business, bringing students and industry professionals for inspirational talks, engaging case studies, hands-on workshops, and social networking conversations.

As we look to return to an in-person conference in 2022, there is an opportunity to rebrand. We are looking for GBDA and MDEI students to participate in this rebranding journey. The first step in this process is to attend the BLND ReDesign Challenge Masterclass on December 9 at 1:00 PM, hosted by Markus Grupp, Kevin Moran, Creative Director, and Linh Trinh, Senior Brand Designer of Kira Systems.

Please register to receive the meeting link.

Meet your hosts

Photo of Kevin Moran

Kevin Moran

Kevin is a Creative Director, graphic designer and illustrator based in Toronto. Having worked with reputable brands, such as Molson Coors, Lindt & Sprüngli, Meridian Credit Union, Huffington Post, Rogers Communications, Spotify, and UberEATs, he demonstrates the capability of conceptualizing creative designs and translating them into impactful and effective visual experiences that enable brands and companies to deliver their desired messages and connect with their audience.

Photo of Linh Trinh

Linh Trinh

As a brand developing specialist with a background in both strategy and design, Linh works with clients on what they are about, and how they do things to live up that idea with a more human, less corporate attitude.

Linh is especially motivated when involved in works that deliver something genuinely good and useful. To her, even the smallest positive difference matters.

Photo of Markus Grupp

Markus Grupp

Markus Grupp is a design leader based in Toronto, and a proud graduate of the University of Waterloo.

He is a key organizer of BLND, helping to welcome over 60 speakers and workshop facilitators, and hundreds of students and industry professionals.


The BLND ReDesign Experience will be a student learning experience that will include:

  • BLND ReDesign Masterclass on December 9 at 1:00 PM
  • Client Design Studio Check-in sessions with leading creative designers
  • A portfolio case study for your portfolio
  • The opportunity to have your designs become the new brand for BLND moving forward