Marketing and Strategic Initiatives

Supporting the University of Waterloo in its goal to be recognized as one of the leading innovation universities in the world, the Marketing and Strategic Initiatives (MSI) team leads the development of research, strategy and tools that support and strengthen Waterloo’s global brand and reputation.

Creative mock-up of the You+Waterloo street banner signs designed for campus

Creative Studio

Creative Studio is a multidisciplinary team of designers, thinkers and listeners. They offer strategic communications created at the highest levels of creativity and execution. Creative Studio works with faculties and departments across the University to reach their audiences and share the Waterloo brand story across digital, video and print.

Visit the Creative Studio website →

Digital Communications

Digital Communications collaborates with campus colleagues, stakeholders, and partners to continue to build the University’s global profile and reputation, with responsibility for the University of Waterloo’s digital experience. This includes oversight of all digital work, including the creation of integrated digital marketing plans, and developing multi-platform digital strategies encompassing web, social media, and digital communications.

Submit a request to the Digital team →

Marketing and Brand

Marketing and Brand collaborates with campus partners to continue building the University’s global profile and reputation, with responsibility for brand management, marketing and communications strategy and implementation, and marketing research and analytics.

Check out the You+Waterloo campaign →

How we can help

  • Brand leadership

  • Advertising campaigns

  • Annual reports and magazines

  • Visual identity and style guidelines

  • Social media assets

  • Video production and animation

  • Illustration and photography

  • Print and project management

  • Strategic marketing and communications planning

  • Web design, information architecture and user experience consulting

  • Organic and paid social media development and delivery

  • Paid media development and delivery

  • Best practice resources, tools and training

  • Brand guidelines, tools and training

  • Marketing research, analytics and insights

Connect with our team