What is MDEI?

The Master of Digital Experience Innovation (MDEI) unlocks your capabilities in a changing world of digital media.

MDEI focuses on developing your skills in the areas of team dynamics, project management, and leadership. The program will provide you with the essential technical skills of digital production and implementation. However, this is not the primary focus. These skills are taught to better equip you as a team leader, giving you the language and concepts to communicate with your team effectively.

Sample Lecture from MDEI

View on YouTube

Students can complete MDEI in 8 months on a full-time basis, or take the 20-month part-time option designed for working professionals.

Program Features

In MDEI, you’ll explore new forms of design innovation that emerge through the intersections of creativity, technology, and business. We focus on your development as a creative leader, with a strong focus on:

  • User experience design
  • Marketing, project management
  • Leadership
  • Business development

MDEI is open to students from a wide range of undergraduate disciplines from humanities, social sciences, science, mathematics, engineering, environment, etc.

View on YouTube

Sample Careers

  • Technology officer

  • Marketing strategist

  • Digital producer

  • Interaction designer

  • User experience designer

  • Entrepreneur

  • Interface designer

  • Market researcher

  • Product manager

  • User experience researcher

  • Business analyst

Program Related Skills

  • Communication

  • Project management

  • Creativity 

  • Teamwork 

  • Global awareness 

  • Working independently

  • Collaboration

  • New media strategy

  • Critical thinking

  • Problem solving

  • Digital technology literacy