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The Global Business and Digital Arts (GBDA) Entrance Scholarship at the University of Waterloo supports students from disadvantaged backgrounds, helping them focus on their studies and campus life without financial burden. The scholarship boosts confidence and sense of belonging, with recipients like Lia expressing deep gratitude and commitment to giving back.

Learn more about the GBDA Entrance Scholarship, and join us on May 15th for Giving Day, encouraging donations to support educational initiatives.

Monday, November 24, 2025

Extending the boundaries of education

Dr. Ville Mäkelä and colleagues at Waterloo’s Stratford School of Interaction Design and Business are redefining education through Canada’s first large-scale VR-based 3D design course. Using tools like Gravity Sketch and immersive headsets, their innovative approach blends creativity and technology, preparing students for the future of digital design. This initiative sets new standards for interactive learning and showcases Waterloo’s leadership in VR education.

100 years after The Great Gatsby, GBDA alum Kristen Fajardo releases a speculative, queer cyberpunk reimagining of the American classic. Her background in UX and the tech industry shaped both the novel’s content and the entrepreneurial strategies behind its launch.

Naimah Venezia (BGBDA ’25) began her entrepreneurial journey at age seven, inspired by her brother and the book “Rich Dad, Poor Dad.” She founded CoinWa, a gamified financial literacy app for teens, to make financial education fun and accessible. The Global Business and Digital Arts (GBDA) program at the University of Waterloo equipped her with essential skills in business, technology, and design. Through the E-Co-op program, Naimah developed CoinWa with support from mentors and employed fellow students. As she graduates, Naimah aims to enhance financial literacy among young people, preparing them for future financial success.

Because of the Stratford School Student Initiatives Fund supporting student-led activities, Gaurav was able to grow as a leader and community builder, whether it was through coding for a local non-profit or reviving the GBDA On Air podcast to reach incoming students.

Learn more about the Stratford School Student Initiatives Fund, and join us on May 15th for Giving Day, encouraging donations to support educational initiatives.

Friday, November 8, 2024

uXperience Design Jam with Sun Life

In November, over 100 students from UWaterloo, University of Toronto, and Wilfrid Laurier participated in a Financial Fluency design event. The goal was to empower young Canadians with financial tools and education. Students worked through the weekend to develop solutions and pitch them to judges from Sun Life and UWaterloo.

Winning Team: Fund Forward - Visualized financial goals and life milestones. Runner-Up: Mula - Created a community of financial advisors. Honourable Mention: Sprout - Used gamification to engage users with financial goals.

Professors Karen Cochrane and Daniel Harley from Stratford are using Generative AI (GenAI) to create customizable gaming controllers for individuals with complex disabilities. Dr. Cochrane's collaboration with caregivers plays a crucial role in designing these accessible solutions, ensuring they meet the unique needs of users. Their project, awarded by the Google Academic Research Awards (GARA), aims to enhance accessibility and social inclusion through low-cost, user-friendly technology. By leveraging their combined expertise in physical computing and gaming interaction, Dr. Harley and Dr. Cochrane are developing innovative solutions that improve the quality of life for people with disabilities. The project will receive up to $150,000 USD in funding and support from Google, highlighting a future where technology fosters a more inclusive gaming experience.

On January 24, the Office of Research hosted a panel discussion on understanding where Artificial Intelligence (AI) will take us. Panelists from the Waterloo Artificial Intelligence Institute (Waterloo.AI), and industry professionals spoke about AI's current and future uses.