Anna knew that fashion was the market she wanted to address. Initially she planned to create a system to upcycle clothes, but as she examined different prototypes, she observed it wasn’t a sustainable business model for her. Instead she realized that, just as plastic bottles are recycled into other products, so textiles could be repurposed to alleviate landfill waste.
An admirer of Japanese culture for its minimalist aesthetic that rejects overconsumption as wasteful, Anna launched Midori, an ecofriendly fashion line whose name means ‘Green.’
She developed a team of partners, and began contacting textile manufacturers who “defabricate” existing fabrics. These fabrics will become the basis of Midori’s clothes.
"I’ve always had an entrepreneurial mindset,” says Anna, “but GreenHouse has been valuable in pushing me to implement my ideas. School teaches theory but GreenHouse has definitely helped in making my learning practical.”
After graduation, Anna plans to work with startups focused on eco-fashion in order to further develop her knowledge about the industry, with the hopes that one day Midori will become a full-fledged social enterprise.
"What keeps me up at night is the responsibility of knowing what I’m doing makes an impact on the world.”