Current students

The Conrad School of Entrepreneurship and Business is delighted to announce that professorMarc Hurwitz has been appointed associate director, Professional Graduate Programs. In this leadership role, Hurwitz will help guide the continued growth of the School’s professional graduate offerings, including the Master of Business, Entrepreneurship and Technology (MBET) program, while enhancing student learning, strengthening industry engagement, and supporting the Conrad School’s ongoing evolution as a leader in entrepreneurship education at Waterloo. 

Nicole Troster (MBET ’18) is helping women-led service businesses scale with clarity, confidence, and customer-centric strategy. After more than 15 years supporting entrepreneurs and co-founding ELLA, Nicole launched Coeurage Labs to fill a growing gap in Canada’s entrepreneurship ecosystem.

Inspired by her own family’s journey and driven by a commitment to empowering founders, Nicole combines evidence-based frameworks with deep customer understanding to help entrepreneurs build sustainable, scalable companies. 

The Conrad School of Entrepreneurship and Business joins the University of Waterloo community in remembering Dr. Wayne Chang, an inspiring teacher, mentor and entrepreneurial champion whose optimism, creativity and compassion shaped generations of students and founders.

An associate professor and coordinator of the Enterprise Co-op (E Co-op) program, Wayne was known for his infectious positivity and unwavering dedication to helping others realize their potential. His influence continues to define the culture of creativity, collaboration and confidence at the Conrad School.

The Conrad School of Entrepreneurship and Business is proud to host and sponsor the Problem Lab’s Fall 2025 Problem Pitch Competition Finals, where Waterloo students showcase their research-driven approaches to tackling today’s most pressing challenges.

Unlike traditional pitch competitions that focus on solutions, the Problem Pitch challenges students to dig deeper, spotlighting their ability to understand the root of a significant problem. This emphasis on problem analysis is what often sparks the most transformative innovations.

Finalist teams will present their research to a panel of industry leaders and alumni for a chance to win $7,500 in prize funding.

The Conrad School of Entrepreneurship and Business is proud to announce the launch of the Academy of Research Commercialization (ARC), a new initiative designed to empower University of Waterloo doctoral students in turning deep-tech discoveries into investor-ready ventures.