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Researchers led by Lennart Nacke, Associate Professor at the Stratford School of Interaction Design and Business, have developed a novel tool that will enable user-experience designers to create more effective, personalized games and marketing campaigns.

A team of Global Business and Digital Arts students developed Virtuous Waste, an alternative to plastic packaging made of seaweed that they pitched before a panel of industry experts and social entrepreneurs on June 19 in Toronto. Their winning solution will receive $25,000 in funding for implementation during a 12-month incubation period.

Global Business and Digital Arts student Victoria Vandenberg achieved 2nd place at the annual Communitech Code/Design to Win challenge held in Kitchener this past weekend.

Vandenberg and 5 other students from the Stratford School of Interaction Design and Business were among the top 25 finalists selected from 258 designers that participated in the preliminary on-campus challenges.

The University of Waterloo Stratford Campus warmly welcomed over 200 students on Thursday, with an afternoon of one-of-a-kind planned orientation activities that were generously supported by the businesses of Downtown Stratford.

The five university students behind a project called Recreate didn't expect to win a digital arts project showcase.

"Absolutely not," said Pedja Ristic, who spoke on behalf of his group.

Design students at the University of Waterloo Stratford Campus had the chance to hear from their colleagues who had graduated and gone on to work in the field on Saturday.