Build ventures. Drive innovation. Lead change.
The Conrad School of Entrepreneurship and Business is the academic engine for entrepreneurs. Affiliated with Canada’s most innovative university, we provide students with hands-on experiences in innovative commercialization and strategic start-up success, helping them thrive as the next generation of entrepreneurial leaders.
Start your entrepreneurial journey here
"Waterloo has been a main driving force behind Canadian entrepreneurship, powering Canada’s largest tech-corridor network to help innovators move ideas from the lab to the marketplace." - The Waterloo Impact Report 2026.
Undergraduate Students
Enhance your undergraduate degree by joining Conrad School's specialized programs, experiences, and courses.
Graduate Students
Commercialize your ideas and earn your master's degree, PhD, or complement your studies with graduate offerings.
News
Professor Sharlene He awarded 2025 SSHRC Insight Development Grant for research on human creativity and generative AI
The Conrad School of Entrepreneurship and Business is proud to announce that Professor Sharlene He has been awarded a 2025 Insight Development Grant from the Social Sciences and Humanities Research Council of Canada (SSHRC) for her project, “The Psychology of Innovation with Generative AI: Understanding Human Ideation Processes.”
From the classroom to campus impact: how BE 600 helped shape Silas Ifeanyi’s leadership journey
Silas Ifeanyi came to Waterloo with industry experience and a passion for entrepreneurship. Through BE 600: Management and Leadership at the Conrad School, he refined his leadership style and now applies those lessons every day as an Engineering Educational Developer at the Pearl Sullivan Engineering IDEAs Clinic.
From leading student teams to driving innovation in nanotechnology and MedTech, Silas is a prime example of how technical expertise + entrepreneurial mindset = real impact.
Celebrating Excellence in Teaching
The Conrad School of Entrepreneurship and Business in the Faculty of Engineering is proud to share that Professor Chris Holt has been named a recipient of the 2024 Outstanding Performance Award!
This award is a reflection of the energy, drive, and passion Professor Holt brings to the classroom. His dedication to student learning, his ability to make complex concepts accessible, and his commitment to fostering a dynamic and inclusive learning environment make him a standout educator at Waterloo.
Events
Coffee and Conversation with the Dean
Beginning September 23rd, and continuing every Thursday through this term, Dean Mary Wells will be available on the 1st floor of PSE, outside the C&D, from 3-5 pm for a chat and to connect.
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Beginning September 23rd, and continuing every Thursday through this term, Dean Mary Wells will be available on the 1st floor of PSE, outside the C&D, from 3-5 pm for a chat and to connect.
Blog
Advancing professionally and personally: an MBET student perspective
From the beginning of my journey at the Conrad School of Entrepreneurship and Business at the University of Waterloo, I felt that I had made the right choice. The environment of innovation and cultural diversity here allowed me to connect with people with incredible professional trajectories from all over the world!
From large companies like Apple and Facebook to entrepreneurs from small and medium-sized businesses of colleagues from China, Egypt, Pakistan, Ghana, Nigeria, and many other places.
What makes the experience here so unique is the combination of a welcoming environment and a challenging curriculum that together promote both personal and professional growth.
MBET student gets real-world venture capital experience
The Master of Business, Entrepreneurship and Technology (MBET) program provides students with the opportunity to gain invaluable hands-on training in venture capital investing through the University of Waterloo's Student Venture Fund (SVF).
Not only do students gain real-world experience sourcing deals, conducting due diligence, and pitching investments, but they also have the opportunity to participate in a prestigious venture capital competition.
This year, full-time MBET student Hisham Ismail had the honour of representing the Conrad School of Entrepreneurship and Business at the annual Venture Capital Investment Competition (VCIC) hosted by UNC Kenan-Flagler Business School. This marked the first time an MBET student had attended the competition, which draws top MBA talent from around the world!
Beyond Academics: The MBET Experience
The University of Waterloo values experiential learning that takes student experience beyond academics. This is exactly why Kevin Ye, MBET candidate 2024, was drawn to explore the Master of Business, Entrepreneurship and Technology (MBET) program.