Future undergraduate students

The Conrad School of Entrepreneurship and Business is set to host the Problem Lab’s Problem Pitch Fall 2025 Competition Finals, where student teams will demonstrate the depth of their research into important real-world problems.

Sponsored by Quantum Valley Investments®, the competition awards $7,500 to the team that shows the strongest understanding of the problem they aim to solve.

This year’s finalists represent a wide range of challenges and innovative thinking, supported by a panel of accomplished judges from the entrepreneurial ecosystem.

This week, Waterloo News shines a spotlight on professor Larry Smith, who marks a remarkable 45-year milestone of teaching at the University of Waterloo. Over four decades, Smith has become a pillar of the university’s entrepreneurial spirit, helping build its reputation for innovation, risk-taking, and real-world relevance. 

Nicole Troster (MBET ’18) is helping women-led service businesses scale with clarity, confidence, and customer-centric strategy. After more than 15 years supporting entrepreneurs and co-founding ELLA, Nicole launched Coeurage Labs to fill a growing gap in Canada’s entrepreneurship ecosystem.

Inspired by her own family’s journey and driven by a commitment to empowering founders, Nicole combines evidence-based frameworks with deep customer understanding to help entrepreneurs build sustainable, scalable companies. 

The Conrad School of Entrepreneurship and Business is proud to host and sponsor the Problem Lab’s Fall 2025 Problem Pitch Competition Finals, where Waterloo students showcase their research-driven approaches to tackling today’s most pressing challenges.

Unlike traditional pitch competitions that focus on solutions, the Problem Pitch challenges students to dig deeper, spotlighting their ability to understand the root of a significant problem. This emphasis on problem analysis is what often sparks the most transformative innovations.

Finalist teams will present their research to a panel of industry leaders and alumni for a chance to win $7,500 in prize funding.

On Friday, August 1, 2025, the Conrad School of Entrepreneurship and Business proudly hosted and sponsored the Waterloo Ventures Problem Lab's Spring 2025 edition of the Problem Pitch Finals competition.

The Problem Pitch Competition challenges students to deeply understand and articulate a significant problem before proposing solutions. This approach fosters strong analytical and research skills, with funding awarded to support venture research and development (R&D).