News

After launching New Valley Brand House as an undergraduate student, Emma Tonellato-Keller (GBDA '20, MBET '21) chose the Conrad School's Master of Business, Entrepreneurship and Technology (MBET) program to strengthen her business skills and grow her venture.

Today, as Founder, CEO and Creative Director of New Valley Brand House, Emma combines creativity, strategy and entrepreneurship to help organizations build meaningful brands. Her story highlights the value of diverse perspectives in entrepreneurship and how MBET empowers founders from all academic backgrounds to turn their ideas into lasting impact.

"MBET won't make entrepreneurship easy, but it will give you the tools to make it possible."

Students in the Master of Business, Entrepreneurship and Technology (MBET) program recently pitched their innovative ventures during the annual MBET Pitch Day at the Conrad School of Entrepreneurship and Business.

The day gave MBET students the opportunity to showcase their entrepreneurial thinking, receive valuable feedback from experienced judges and mentors, and demonstrate how they're turning ideas into impact.

Dr. Victor Cui, Conrad Research Excellence Chair, and Dr. Felix Arndt, Eyton Director of the Conrad School, are among 37 Waterloo researchers receiving more than $8 million in new SSHRC funding.

Their projects examine the impact of geopolitical shifts, artificial intelligence, and innovation ecosystems on the future of business and society.

The Academy of Research Commercialization (ARC) program recently celebrated its inaugural Pitch Day, showcasing the entrepreneurial potential of University of Waterloo PhD students and their innovative, research-driven ventures.

Through ARC, Waterloo PhD students gain the commercialization knowledge, mentorship and ecosystem connections needed to transform deep-tech research into solutions that can make a meaningful impact beyond the lab.

This year’s participants pitched ventures addressing challenges across industries, from sustainable materials and healthcare technologies to artificial intelligence, robotics and advanced manufacturing.

Big news! The Master of Business, Entrepreneurship and Technology (MBET) program now offers optional graduate specializations that allow students to tailor their degree and customize their path based on their interests, goals, and career aspirations.

Whether you’re launching your own startup, transitioning into product management, or driving digital transformation within an organization, MBET gives you the tools, mindset, and network to create advantage in a rapidly changing economy. 

The Conrad School of Entrepreneurship and Business recently hosted the Quantum Valley Investments Problem Pitch Competition Winter 2026 Finals, bringing together student teams to present innovative solutions to pressing real-world challenges across health, technology, and society.

The Conrad School of Entrepreneurship and Business is set to host the Problem Lab’s Problem Pitch Fall 2025 Competition Finals, where student teams will demonstrate the depth of their research into important real-world problems.

Sponsored by Quantum Valley Investments®, the competition awards $7,500 to the team that shows the strongest understanding of the problem they aim to solve.

This year’s finalists represent a wide range of challenges and innovative thinking, supported by a panel of accomplished judges from the entrepreneurial ecosystem.

This week, Waterloo News shines a spotlight on professor Larry Smith, who marks a remarkable 45-year milestone of teaching at the University of Waterloo. Over four decades, Smith has become a pillar of the university’s entrepreneurial spirit, helping build its reputation for innovation, risk-taking, and real-world relevance. 

The Conrad School of Entrepreneurship and Business is delighted to announce that professorMarc Hurwitz has been appointed associate director, Professional Graduate Programs. In this leadership role, Hurwitz will help guide the continued growth of the School’s professional graduate offerings, including the Master of Business, Entrepreneurship and Technology (MBET) program, while enhancing student learning, strengthening industry engagement, and supporting the Conrad School’s ongoing evolution as a leader in entrepreneurship education at Waterloo. 

The Conrad School of Entrepreneurship and Business is proud to announce that Professor Sharlene He has been awarded a 2025 Insight Development Grant from the Social Sciences and Humanities Research Council of Canada (SSHRC) for her project, “The Psychology of Innovation with Generative AI: Understanding Human Ideation Processes.”