Some
trace
the
growth
of
what
is
expected
to
soon
be
a
billion
dollar
business
all
the
way
back
to
Pac-Man,
the
eighties
video
icon
that
fuelled
a
seemingly
insatiable
human
desire
to
rack
up
rewards
and
build
social
status
through
the
power
of
play.
Today,
video
games
have
morphed
from
a
basement
subculture
into
a
sweeping
global
trend
called
gamification
in
which
all
the
world’s
a
game
and
nearly
every
sector
of
the
economy
is
becoming
a
player.
