Did you know that the top five most valuable brands in the world in 2018 are all technology companies?
According to Forbes the most valuable brand in the world in 2018 was Apple (#1) with an estimated value of nearly $183 Billion dollars. By comparison, Coca-Cola's (#6) brand value in 2018 was over $57 Billion.
Come to the Trademark presentation and learn how to use this form of Intellectual Property (IP) protection to build the brand value of your technology or Start-Up.
Events are open to all UWaterloo faculty, staff, students and post docs. Workshops are presented by WatCo.
This workshop is being delivered via WebEx. If you do not already have the WebEx app or browser installed, you will be prompted to do so to join the meeting.
To pre-register and receive a calendar invitation
If you would like a calendar invitation to this workshop, please email firstname.lastname@example.org with your RSVP.
University of Waterloo has long been known for researchers who are entrepreneurial thinkers and industry partners. At the core of entrepreneurship is Intellectual Property (IP) Rights Policy #73, also called "creator-owned," which grants ownership to the inventor. It's the engine for driving commercialization success of research-based innovations and may be the most entrepreneurial oriented IP policy in North America.
Waterloo embraces the philosophy that providing incentive through IP ownership is the best motivator to ensure that commercialization of research provides broad societal and economic benefit. The policy is a feature in attracting entrepreneurial oriented faculty and graduate students who want to engage in commercial enterprise (i.e., through contract research and licensing opportunities with industry or independently with their own research outcomes). The policy and the university's entrepreneurial culture has positioned Waterloo as a national leader in the transfer of ideas and technology to the private sector.
About the speaker:
Eric Luvisotto (WatCo) is a registered Canadian Patent Agent (2003) and has earned his Master’s (1998) and Bachelor’s (1995) degrees in Engineering from the University of Waterloo.
Eric has many years of experience in the field of Intellectual Property (IP), having dedicated his career to IP in 1999. His career spans a wide variety of experiences, including working for two Canadian IP law firms, founding and running his own Start-Up company, and working “in-house” for a large automotive parts manufacturer.
In 2008, Eric accepted the position of Technology Transfer Officer with the University of Waterloo’s Waterloo Commercialization Office (WatCo). In this role he analyzes new ideas for patentability and commercial potential; he also seeks out potential receptors of these new technologies and negotiates licensing agreements with them. He is also involved with the creation of Start-Up companies if the technology merits this pathway.
Eric has been a popular guest lecturer on Intellectual Property, having created several IP presentations for faculty and students at the University of Waterloo including: “IP 101”, “IP Case Study”, “Copyright” and “Trademarks”. He also routinely gives talks to various UW groups (including New Faculty, Post Doc’s, Grad Students, Optometry, etc.) on WatCo’s services, UW’s IP policy and IP in general.
Eric is a member of the Intellectual Property Institute of Canada and is a member of their Bank of Speakers.
He is also a long standing member of the Licensing Executives Society, and past member of the Association of University Technology Managers.