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WIN Intellectual Property Series: TrademarksExport this event to calendar

Thursday, July 9, 2020 — 1:00 PM to 3:00 PM EDT

University of Waterloo has long been known for researchers who are entrepreneurial thinkers and industry partners. At the core of entrepreneurship is Intellectual Property (IP) Rights Policy #73, also called "creator-owned," which grants ownership to the inventor. It's the engine for driving commercialization success of research-based innovations and may be the most entrepreneurial oriented IP policy in North America.

Waterloo embraces the philosophy that providing incentive through IP ownership is the best motivator to ensure that commercialization of research provides broad societal and economic benefit. The policy is a feature in attracting entrepreneurial oriented faculty and graduate students who want to engage in commercial enterprise (i.e., through contract research and licensing opportunities with industry or independently with their own research outcomes). The policy and the university's entrepreneurial culture has positioned Waterloo as a national leader in the transfer of ideas and technology to the private sector.

This workshop is being delivered via WebEx. If you do not already have the WebEx app or browser installed, you will be prompted to do so to join the meeting.

To pre-register and receive a calendar invitation

If you would like a calendar invitation to this workshop, please email with your RSVP.


Series Information:

  • Thursday, May 21 - 1:00-2:30 pm – IP 101
  • Thursday, June 4 - 1:00-2:30 pm – IP Case Study
  • Friday, June 12 - 1:00-3:00 pm – Copyright and Software
  • Thursday, July 9 - 1:00-3:00 pm – Trademarks
  • Wednesday, July 22 - 1:00-3:00 pm - Commercialization Panel Discussion

Events are open to all UWaterloo faculty, staff, students and post docs. Workshops are presented by WatCo.

Thursday, May 21 

1:00-2:30 pm

IP 101

This session covers the basics of Intellectual Property (IP) protection with a focus on patents.

You'll learn about the different types of IP protection available and some of the most common pitfalls to avoid.

Learn about the resources available to you at the University of Waterloo, including the Waterloo Commercialization Office (WatCo).

Hear how IP is used to commercialize technology through licensing or start-up creation.

Thursday, June 4 

1:00-2:30 pm

IP Case Study

A case study which explores aspects of how to use the main forms of Intellectual Property (IP) protection to commercialize technology.

This is an interactive case study that allows the participants to experience a realistic situation where they get to see how IP can be applied to protect and commercialize a potentially valuable technology created by a group of university students.

Thursday, June 12 

1:00-3:00 pm

Copyright & Software

Did you know that software code is protected by Copyright?

Have you paid someone to write code for you?

If so did you ask them to waive their Moral rights to the code?

Come to the Copyright talk and learn about the different forms of Copyright protection, how to use it to commercialize your technology, and how it may affect you and your software.

Thursday, July 9  


3:00 pm


Did you know that the top five most valuable brands in the world in 2018 are all technology companies?

According to Forbes the most valuable brand in the world in 2018 was Apple (#1) with an estimated value of nearly $183 Billion dollars. By comparison, Coca-Cola's (#6) brand value in 2018 was over $57 Billion.

Come to the Trademark presentation and learn how to use this form of Intellectual Property (IP) protection to build the brand value of your technology or Start-Up.

Wednesday, July 22


3:00 pm

Panel Discussion

Speakers: Eric Luvisotto and a panel of Watco clients 

Panel Speakers: 

Professor Karim Karim, Department of Electrical and Computer Engineering, Faculty of Engineering

Professor Suzanne Kearns, Department Geography and Environmental Management, Faculty of Environment 

Professor Michael Pope, Department of Chemical Engineering, Faculty of Engineering 

You’ve got your research, now what?

What are some of the on-campus resources or connections to help you take your research, product, technology or idea to the next stage?  Come listen to a few of WatCo’s clients to will share their experiences from research to market.

About the speaker:

Eric Luvisotto (WatCo) is a registered Canadian Patent Agent (2003) and has earned his Master’s (1998) and Bachelor’s (1995) degrees in Engineering from the University of Waterloo.

Eric has many years of experience in the field of Intellectual Property (IP), having dedicated his career to IP in 1999. His career spans a wide variety of experiences, including working for two Canadian IP law firms, founding and running his own Start-Up company, and working “in-house” for a large automotive parts manufacturer.

In 2008, Eric accepted the position of Technology Transfer Officer with the University of Waterloo’s Waterloo Commercialization Office (WatCo). In this role he analyzes new ideas for patentability and commercial potential; he also seeks out potential receptors of these new technologies and negotiates licensing agreements with them.  He is also involved with the creation of Start-Up companies if the technology merits this pathway.

Eric has been a popular guest lecturer on Intellectual Property, having created several IP presentations for faculty and students at the University of Waterloo including: “IP 101”, “IP Case Study”, “Copyright” and “Trademarks”. He also routinely gives talks to various UW groups (including New Faculty, Post Doc’s, Grad Students, Optometry, etc.) on WatCo’s services, UW’s IP policy and IP in general.

Eric is a member of the Intellectual Property Institute of Canada and is a member of their Bank of Speakers.

He is also a long standing member of the Licensing Executives Society, and past member of the Association of University Technology Managers.

Via Webex


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