After competing in several case competitions together, our team decided that the SAF Strategy Competition was an amazing opportunity for us to apply our skills at home in Hagey Hall.
For this year’s competition, we were tasked with developing creative strategies to help Tesla stay ahead in the electric vehicle (EV) market. With such an ambitious ask, our team took advantage of the room for creative freedom and presented a three-pronged strategy to tackle this challenge: addressing current issues in Tesla’s customer journey, launching a new brand to compete with lower-cost EVs, and establishing a strategic partnership with a rideshare company to drive further product awareness.