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Using technology to bring social networking to justice

I can make a difference. So can you. We can all make a difference,change an attitude, perhaps change the world. The sports gear companies and the soft drink manufacturers know we can. That's why they encourage us to "just do it" and occasionally remind us that, "life begins here." However, these feel-good messages may ultimately lead us to question, not their messages, but their motives, in much the same way that we use our "me-phones" as vehicles, or purveyors of digital interaction: long text message from me, a short tweet to me, or an Instagram moment about me

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