A student smiles across a desk to their classmate.

MVP Challenge

MVP Challenge Logo

Calling All Creative Minds!

Welcome to the MVP Challenge, a one-day design + business challenge for high school students, hosted by the University of Waterloo Stratford School of Interaction Design and Business.

Are you passionate about design, creativity, and pushing boundaries? Look no further. Showcase your creative thinking and problem-solving skills as you work with a group to develop and pitch your next great idea.

Minimum Viable Product - Your MVP is the thing that makes your idea stand out!

Why Participate?

  1. Unleash Your Imagination: Dive into a day of creativity where you’ll tackle real-world design challenges and learn how to solve them.
  2. Expert Guidance: Learn more about future careers in design and business from workshops and guidance with our faculty, current students, and alumni.
  3. Prizes: Win exciting prizes, including Apple gift cards and more.

Event Details

  • Date: Friday, June 7th, 2024 (that might be a PA day for you!)
  • Time: 9:00 AM – 4:00 PM
  • Location: University of Waterloo Stratford School of Interaction Design and Business;
    125 St. Patrick Street, Stratford, ONT
  • Grades: 9-12
  • Cost: FREE
  • Pizza lunch is provided

Need a ride? Free bussing is available!


Departs: 8:40 AM
Returns: 4:40 PM

Mitchell & District Arena
185 Wellington St., Mitchell, ONT

Enable JavaScript to view map.

Key Features

Dr. Lennart Nacke

AI Ideation with Dr. Lennart Nacke

Associate Director, Graduate Studies and Professor

Utilizing current AI models and showcasing future ones, Dr. Nacke will be leading a workshop on the best practices of how to utilize AI (Artificial Intelligence) for ideation and project development. 

Noah Pratt

Navigating the Design Process with Noah Pratt

MVP Challenge Host

GBDA Alumni 2021, Digital Media Instructor

Guiding students through the day, Noah will introduce students to the five-stage Design Thinking process and showcase how projects can grow from idea to opportunity.

Stratford School of Interaction Design and Business

Project Mentorship with GBDA Ambassadors

Current undergraduate GBDA (Global Business and Digital Arts) Students will be mentors to each group, providing support on where to take their ideas next. 

Have a question?

Is there anything we can clarify? We would be happy to help out!

Nicole Sguigna

Nicole Sguigna

Recruitment and Admissions Coordinator

Key contact for: General Questions, Bussing

Noah Pratt

Noah Pratt

Digital Media Instructor

Key contact for: Event Programming, Workshops, Content

Registration for 2024 has closed!

Thank you for your interest in the MVP Challenge! Registration for 2024 has closed. Please stay tuned for future events from the Stratford School.