The BLND Business + Design Conference (pronounced “BLEND”) is an annual event at the University of Waterloo’s Stratford School of Interaction Design & Business. As we look to return to an in-person conference in 2022, there is an opportunity to rebrand. That's where you, Global Business and Digital Arts and Master of Digital Experience Innovation students and alumni come in!
We challenge you to create the new brand for the BLND which will launch at the March 2022 conference.
The Challenge important dates are as follows:
| Date(s) | Component |
|---|---|
| December 9, 2021 | Client brief and ReBrand Design Masterclass: led by Kevin Moran and Lihn Trin |
| December 15, 2021 | Discovery meetings with BLND |
| December 17, 2021 | Communicating Design Masterclass: led by Markus Grupp |
| January 3, 2022 | Studio Sessions with BLND |
| January 5, 2022 | Studio Sessions with BLND |
| January 7, 2022 | Final design submission deadline |
| January 14, 2021 | Winning design is announced |
| March 12-13, 2022 | BLND 2022 Conference |
If you are willing to accept this challenge, please complete the webform below.
All communications about the Challenge will only be sent to those who sign-up here.