The Master of Digital Experience Innovation (MDEI) is a professional, course-based Master's program delivered primarily online. The program focuses on the development of creative leaders, with a strong focus on user experience design, marketing, project management, leadership, and business development. Students are taught by faculty as well as industry leaders

MDEI consists of eight (8) core courses anchored by two (2) on-site intensive workshops. These program intensives will provide students with the speed and flexibility of a short online program, while providing exciting real-world learning opportunities developed in collaboration with our industry partners.

Onsite Intensive Workshops
The program intensives take place at the beginning and the end of the program. They are developed by faculty in collaboration with industry partners and are designed to teach fundamental competencies and to reflect the outcomes of the core courses taught in each semester.

Students will design, prototype, and evaluate innovative, forward-thinking design solutions, including problem formulation, solution design, and solution delivery.

Participation is required. 

Course Work
The program consists of 8 core required courses which can be taken on a full-time or part-time basis:

  • DEI 612 Working in Teams 1
  • DEI 613 Digital Media Solutions 1: Design Principles and Practice
  • DEI 626 User Experience (UX) Fundamentals and User Research
  • DEI 623 Digital Media Solutions: Project Management
  • DEI 614 Principles of Marketing in a Globalized World: Leveraging Digital Technology
  • DEI 625 Media Innovation and Impact
  • DEI 616 Special Topics 1
  • DEI 617 Special Topics 2

Industry Projects
The Master of Digital Experience Innovation is a professionally-oriented program that connects you to the real world. You'll be mentored by professors and corporate partners, and complete industry projects that reflect real opportunities in the digital media sector.

By merging theory with business practice you'll be prepared to not only identify challenges – you'll have the proven ability to propose, develop and implement timely, innovative digital solutions that enable businesses grow and prosper.

  • Sun Life Financial
    Students worked in a start-up environment on a new business initiative launched in August 2016, Sun Life Digital Health Solutions. Leveraging insights gained through research, students built a go-to-market strategy including designing an online interface. 
  • IBM Watson Analytics - Cognitive Marketing 
    Students utilized user-centered strategies and practices to imagine the next generation of IBM Watson Analytics as a cognitive data visualization tool incorporating artificial technologies. 
  • IBM Watson Analytics - Cognitive Healthcare 
    Students analyzed trends to identify and opportunity and solve a problem with human-centred design and product positioning techniques, and finally prototyped the solution. 
  • Toronto Police Service
    Students created a new digital strategy to facilitate the ways in which the public can interact with the police. This included leveraging its digital presence through a new digital brand and improving the usability and relevance of its tools. 
  • Media One Creative 
    With Media One's current technology and marketing strategy in place, students redeveloped the website, set-up and integrated Salesforce, Pardot (MAP), Vidyard and created functionality within the website to allow visitors to have a fully self-guided sales journey.