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Program and courses

The Master of Digital Experience Innovation (MDEI) is a professional, course-based Master's program. With an interdisciplinary approach to teaching and learning, you'll gain a well-rounded perspective of the opportunities and challenges that exist in the digital media industry. There are two key components to the program: 

Bootcamp
The program begins with a two-week workshop that covers a range of topics including personal learning styles, working in teams, and digital media applications. 

Bootcamp generally takes place during the last two weeks of August and the first week of September. Participation is required. 

Course Work
The program consists of 8 core required courses, and a major project which can be taken on a full-time or part-time basis:

  • DEI 612 Working in Teams 1
  • DEI 613 Digital Media Solutions 1: Design Principles and Practice
  • DEI 614 Principles of Marketing in a Globalized World: Leveraging Digital Technology
  • DEI 615 New Perspectives: Media History and Analysis
  • DEI 623 Digital Media Solutions 2: Project Management
  • DEI 624 Understanding the Consumer Universe: Market Research in Digital Media
  • DEI 625 Media Innovation and Impact
  • DEI 626 User Experience (UX) Fundamentals and User Research
  • DEI 631 Projects

For complete course descriptions and current syllabi please visit the course offerings page.

Industry Projects
The Master of Digital Experience Innovation is a professionally-oriented program that connects you to the real world - you'll be mentored by professors and corporate partners, and complete industry projects that reflect real opportunities in the digital media sector.

By merging theory with business practice you'll be prepared to not only identify challenges – you'll have the proven ability to propose, develop and implement timely, innovative digital solutions that enable businesses grow and prosper.

  • Sun Life Financial
    Students worked in a start-up environment on a new business initiative launched in August 2016, Sun Life Digital Health Solutions. Leveraging insights gained through research, students built a go to market strategy including designing an online interface. 
  • IBM Watson Analytics - Cognitive Marketing 
    Students utilized user-centered strategies and practices to imagine the next generation of IBM Watson Analytics as a cognitive data visualization tool incorporating artificial technologies. 
  • IBM Watson Analytics - Cognitive Healthcare 
    Students analyzed trends to identify and opportunity and solve a problem with human centered design and product positioning techniques, and finally prototyped the solution. 
  • Toronto Police Service
    Students created a new digital strategy to facilitate the ways in which the public can interact with the police. This included leveraging its digital presence through a new digital brand and improving usability and relevance of its tools. 
  • Media One Creative 
    With Media One's current technology and marketing strategy in place, students redeveloped the website, set-up and integrated Salesforce, Pardot (MAP), Vidyard and created functionality within the website to allow visitors to have a fully self-guided sales journey. 

Workshops
Hands-on technical workshops are available for students wishing to develop their digital design skills in order to complete their coursework and projects. Attendance is strongly encouraged, but not required. *Workshops are normally scheduled in the time slot immediately prior to the applicable class.