For flexibility, downloadable logos have eight different versions and three different file formats. This guide explains when to use the available versions, as well as which versions to use for print and digital applications.
Learn more about how to use the Waterloo logo and logo architecture.
Logos for print use
In print applications, use .eps files. These are scalable vector art images that are compatible with professional design software and printing. You can download them in CMYK and PMS colour formats.
Logos for digital use
In digital applications, use .png and .jpg file formats. These are suitable for web and other digital media, such as digital signage systems. The .png files have transparent backgrounds, which may display as white or grey, depending on your browser.
Available logo versions
The table below explains when to use each of the eight University logo versions. The same guidelines apply to all other logos in the Waterloo logo architecture
| Logo example | Description | When to use |
|---|---|---|
 |
Horizontal colour logo | This is the preferred version for all logos. Use it whenever possible. |
 |
Horizontal colour-reversed logo | For when the logo is needed on a dark background or image. |
 |
University of Waterloo official logo – horizontal, black |
Only for use in print when colour printing is not an option |
 |
University of Waterloo official logo – horizontal, black reversed (white) |
Only for use in print when colour printing is not an option and the logo is needed on a dark background or image |
 |
University of Waterloo official logo – vertical, colour |
For use when the use of the horizontal version of the logo is not possible (i.e. space constraints would make the logo text illegible) |
 |
University of Waterloo official logo – vertical, colour reversed |
For when the vertical logo is needed on a dark background or image |
 |
University of Waterloo official logo – vertical, black |
Only for use in print when the vertical logo is needed and colour printing is not an option |
 |
University of Waterloo official logo – vertical, black reversed (white) |
Only for use in print when the vertical logo is needed, colour printing is not an option, and the logo is needed on a dark background or image |
