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Colour palette

Our complete colour palette is comprised of the University's colours (black, gold and white), the colours of the six Faculties and the red currently used for schools and satellite campuses. The colour palette has been expanded to include various shades of these hues in order to offer more flexibility across applications. The colours were selected to work well together from the perspectives of design, readability and accessibility.

UWaterloo colour palette

For each colour, there are four levels specified: level 1 is the lightest and level 4 is the darkest. The primary colour is the colour used most frequently, and is often a Level 3 for print use and Level 4 for digital use to meet colour contrast requirements in the Accessibility for Ontarians with Disabilities Act (AODA).

UWaterloo colour bar with level 1, 2, 3 and 4 annotated

University colour bar showing colours, levels 1 through 4.

University palette

In addition to the main University palette, Faculty colours can be used in contexts where the audience is already familiar with the University of Waterloo. 

Faculty colours can be used with the main University palette, providing that at least two colours from different Faculties are used. 

University — Main Palette

The University palette consists of multiple shades of gold/yellow, shades of black/grey, and white.

You can combine the University palette with faculty colours to add meaning, where appropriate. You can also combine the University palette colours devoid of meaning, provided two or more colours are used.

Sample applications

Sample colour application showing University and Faculty palette

This sample shows the University colour palette and colour bar used in conjunction with the Faculty of Engineering palette. In this case, the content in purple is from the Faculty of Engineering.

 
 

Gold/Yellow

Colour PMS CMYK RGB HEX Accessible Colour Combinations

Level 1

University yellow level 1 colour swatch

0131 2 0 45 0 255 255 170 #FFFFAA Black#000000
 

Level 2

University yellow level 2 colour swatch

Yellow 0 1 100 0 255 234 41 #FFEA3D Black#000000
 

Level 3 (primary)

University yellow level 3 colour swatch

122 0 14 80 0 255 213 79 #FFD54F Black#000000
 

Level 4

University yellow level 4 colour swatch

124 0 27 100 0 228 180 41 #E4B429 Black#000000
 

Black/Grey

Colour PMS CMYK RGB HEX Accessible Colour Combinations

Level 1

University black level 1 colour swatch

15% Black 0 0 0 15 223 223 223 #DFDFDF Black#000000
 
University black level 3 colour swatch#787878 >14 PT
 

Level 2

University black level 2 colour swatch

35% Black 0 0 0 35 162 162 162 #A2A2A2 Black#000000
 

Level 3 

University black level 3 colour swatch

50% Black 0 0 0 50 120 120 120 #787878 Black#000000
 
University white level 4 colour swatch#FFFFFF >14 PT
 
University black level 1 colour swatch#DFDFDF >14 PT
 

Level 4 (primary colour)

University black level 4 colour swatch

Black 0 0 0 100 0 0 0 #000000 University white level 4 colour swatch#FFFFFF
 
University black level 3 colour swatch#787878
 
University black level 2 colour swatch#A2A2A2
 
University black level 1 colour swatch#DFDFDF
 

White

Colour PMS CMYK RGB HEX

White

University white level 4 colour swatch

White 0 0 0 0 255 255 255 #FFFFFF