As communicators, we are fortunate that the Waterloo community is continuously creating and contributing to exciting and meaningful stories. When sharing these stories, we can ensure they are connected and impactful by aligning them with Waterloo's brand platform.
The following storytelling principles are designed to:
- Guide the creation of written content, whether for a webpage, publication, magazine article, media release, social media post, advertisement, speech or presentation;
- Cover diverse content and speak to a variety of audiences;
- Ensure we're telling a coherent Waterloo story and contributing to a strong Waterloo brand.
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As a public, comprehensive university, we communicate with an exceptionally broad variety of audiences. Clearly understanding with whom we are speaking helps shape our stories so they are engaging and relevant.