Ashley Mehlenbacher's new book: "Science Communication Online"

Thursday, April 4, 2019

Science Communication Online book coverAshley Rose Mehlenbacher, Assistant Professor in Rhetorical Studies at the University of Waterloo has authored a new book titled, "Science Communication Online: Engaging Experts and Publics on the Internet". The book is available in hardcover and paperback from major retailers and The Ohio State UP, and is also freely available online through an open access license.  

"Science Communication Online" explores the interactions between scientific experts and the general public in the new age of the Internet. The book discusses the themes of genre studies and rhetorical criticism, crowdfunding for research funding, databases for knowledge production, and blogging for scientific engagement.

Read the full summary from the Publishers, OSU Press:

"Uncloistered by the web, science is finding its way into previously unimagined audiences. Whether collecting data in one’s backyard to help wildlife experts manage wolf populations or even funding research out of one’s own pocket, nonexperts can engage science at an unprecedented scale. As science communication has moved online, a range of important new genres have emerged that put professionals and the public into conversation with each other. In Science Communication Online: Engaging Experts and Publics on the Internet, Ashley Rose Mehlenbacher takes up these “trans-scientific” genres to explore how scientists are adapting their communications, how publics are increasingly involved in science, and how boundaries between experts and nonexperts continue to shift.

Bringing together genre studies and the rhetoric of science, Mehlenbacher examines a range of new forms of science communication that challenge traditional presumptions about experts and nonexperts—including Twitter and Reddit AMAs, crowdfunding proposals such as Kickstarter and Experiment.com, civic-minded databases such as Safecast, and the PLOS blogging network. Science Communication Online illustrates the unique features of these genres and connects them to their rhetorical functions and the larger context leading to their emergence and evolution—from the democratization of science, challenges to expertise and expert status, and new political economies. Science Communication Online captures the important moment we find ourselves in now—one not defined by science and society but science in society."

Science Communication Online illustrates the unique features of these genres and connects them to their rhetorical functions and the larger context leading to their emergence and evolution—from the democratization of science, challenges to expertise and expert status, and new political economies.

- OSU Press

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