Wednesday, November 27, 2013
Gamification,
the
use
of
game
elements
to
promote
desired
behaviors
among
customers
and
employees,
has
been
a
popular
business
strategy
for
decades. Loyalty
programs,
cereal
box
prizes,
employee-of-the-month
schemes,
hidden
tokens
within
apps
—
these
are
all
examples.
Read
more
on
the
growth
of
Gamification.