Marczewski's Gamification User Types 2.0

Monday, December 2, 2013

Gamification User Types 2.0

  • Socialisers are motivated by Relatedness. They want to interact with others and create social connections.
  • Free Spirits are motivated by Autonomy. They want to create and explore.
  • Achievers are motivated by Mastery. They are looking to learn new things and improve themselves. They want challenges to overcome.
  • Philanthropists are motivated by Purpose. This group are altruistic, wanting to give back to other people and enrich the lives of others in some way.
  • Players are motivated by Rewards. They will do what is needed of them to collect rewards from a system.
  • Disruptors are motivated by various things, but in general they want to disrupt your system, either by directly or through other users.

Read more on the gamification blog