José R. Hernandez (MAcc '98), author of Broken Business, is an internationally recognized expert on crisis management, business integrity, and corporate misconduct. He is the founder and CEO of Ortus Strategies, a firm dedicated to addressing the strategic needs of organizations faced with complex legal, regulatory, and reputational challenges. 
Advice to students from Meng Wang, Head of Strategy, UBEREats: 
If the license plate of the car ahead says "A TRIGUY," you're behind ace triathlon competitor and UW Accounting grad Scott Slaven (BA '82). And that could be fellow triathlete Bernie Linseman (BMath '81) beside him. Triathlons enable the London, Ontario duo to build their physical strength, focus their minds — and rekindle their youthful vigour. "The great thing is the inspiration you receive," Bernie reports.
"My career path has been anything but linear, which comes as a bit of a surprise even to me!" says Sharon Ng (MAcc '04). There's a back story and a front story here. Her daytime job as a merchandise planner is one thing, her nighttime job is quite another — and that's the front story for this posting: the popular "Backseat Stylers" fashion blog that she and her sister created. Their casual exploration of the fashion world spiraled into an addiction. 
When she was a student at Waterloo, Cindy Kottoor (MAcc '97) never envisioned running her own company. "I assumed I'd work for established global organizations," she recalls. "Working for myself wasn't an option I was exposed to — or even recognized! So, when I started my business, I really had to figure out everything from scratch." 
"I started True&Co. in my living room, with 500 bras and a pen-and-paper survey that reminded me of the Cosmo quizzes my friends and I loved in high school," explains the company's CEO and co-founder, who concedes that she and her colleagues never imagined becoming bra experts. "But we love what we do, helping women find their perfect fit. We created a brand new way to fit women online in two minutes with no fitting rooms, no measuring tape!" 
Preparing to launch the enterprise was both nervous and exciting, she admits. "It felt like jumping off a cliff! Accountants are typically risk adverse, and starting a new business from scratch was completely opposite to what I was used to."
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We the School of Accounting and Finance acknowledge that we live and work on the traditional territory of the Neutral, Anishinaabeg and Haudenosaunee peoples. The University of Waterloo is situated on the Haldimand Tract, the land promised to the Six Nations that includes six miles on each side of the Grand River.
Our active work toward reconciliation takes place across our campuses through research, learning, teaching, and community building, and is centralized within our Indigenous Initiatives Office.