Strategic communications principle
To achieve the greatest impact, the Marketing and Communications team evaluates each request through a strategic lens to determine the most effective channel, format and approach based on:
- Goal alignment: How the initiative supports SAF’s brand and strategic priorities.
- Audience and impact: Where your target audience is most engaged.
- Timing and resources: Team bandwidth and optimal release schedules.
- Equitable coverage: Ensuring balanced promotion across all SAF programs and areas.
Strategic communication channels may include social media, website stories, email newsletters, photography, videography or other supporting formats.
Planning timelines
To ensure there is enough time to review, plan, create and schedule your content, please be mindful of these deadlines.
Note: Last-minute requests may not be accommodated.
Eight weeks before: Submit the request form
Provide the key details about what you want to promote, why it matters, who it is for and your desired launch date.
Six weeks before: Initial review and follow-up
The Marketing and Communications team will review your submission, and reach out via the contact information provided to confirm next steps.
Four weeks before: Submit your complete content package
Submit all required final information, links, messaging, approvals, and visual assets by replying to your project email thread.
Before you submit
To help us process your request smoothly, please ensure you have considered the following details before starting the form:
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Audience & key messaging: Who you are trying to reach and the core messages you want to convey.
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Strategic fit: A brief explanation of how this initiative supports SAF priorities and why it is strategically important.
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Content approver: An identified content approver on your team who can review and grant final approvals.
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Links & visual assets: Relevant web links, along with available photos, videos, or graphics (or a clear outline of requested creative support).