Strategic communications and content requests

Do you have an exciting initiative that needs communications support?

The Marketing and Communications team is here to help amplify your projects, and having a solid foundation makes all the difference.

The information you provide here gets the conversation started so we can collaborate on a project brief and timeline tailored to your goals, and gives us the runway needed to think strategically about how to execute your vision to the highest standard.

By using this request form, you ensure that your project is protected from day one. As opposed to email communications, where information may be shared across numerous personal email threads, the details recorded in this form are saved in one reliable, organized place—meaning your communications initiative can move forward seamlessly, even in the event of unexpected circumstances or absences.

When to use this form

This request form is designed for multi-faceted initiatives and storytelling campaigns, rather than standalone updates or daily logistics.

  • Strategic campaigns & launches: Promoting new programs, major initiatives, recruitment campaigns or flagship events (e.g., competitions, conferences).

  • Website content refreshes: Webpages that need a structural overhaul, a fresh look and/or updated messaging.

  • News story ideas: Pitching feature stories for the SAF website, ranging from faculty research breakthroughs to student achievements or alumni success milestones.

  • Student blogs: Proposing student-authored blog series, reflections, or recurring features that highlight student life and learning experiences.

  • Coordinated promotional initiatives: Projects requiring multi-channel promotion across web, social media, email marketing, photography and videography.

Have a different type of request?

For smaller requests or standalone tasks, you can use one of these methods to make sure your request goes to the right place:

  • Social media posts: Use the Social Media Requests form for individual social posts or small batches of content, rather than full campaigns (e.g. a single post to promote an upcoming event or sharing pictures/ready-to-post content).

  • Event bookings and equipment loans: Use the Event and Branded Asset Requests form to share details about your upcoming event and request assistance with planning, bookings and borrowing physical items like branded banners, tablecloths or displays.

  • Routine website maintenance: For minor text updates, fixing broken links or updating staff directories, please route these standard edits through your usual web support workflow.

Strategic communications principle 

To achieve the greatest impact, the Marketing and Communications team evaluates each request through a strategic lens to determine the most effective channel, format and approach based on:

  • Goal alignment: How the initiative supports SAF’s brand and strategic priorities.
  • Audience and impact: Where your target audience is most engaged.
  • Timing and resources: Team bandwidth and optimal release schedules.
  • Equitable coverage: Ensuring balanced promotion across all SAF programs and areas.

Strategic communication channels may include social media, website stories, email newsletters, photography, videography or other supporting formats.

Planning timelines

To ensure there is enough time to review, plan, create and schedule your content, please be mindful of these deadlines.

Please note: Last-minute requests will be considered, but are subject to our current scheduling availability and may not be accommodated on your desired date.

Eight weeks before: Submit the request form to start the conversation

Provide the key details about what you want to promote, why it matters, who it is for and your desired launch date. 

We know you might not have every detail finalized when you first submit—that's okay! Share what you know to get the ball rolling, and we will work together to fill in the blanks.

Six weeks before: Initial review and follow-up

The Marketing and Communications team will review your submission, and reach out via the contact information provided to confirm next steps.

Four weeks before: Finalize creative assets and messaging details

Submit all final information, links, messaging, approvals and visual assets by replying to your project email thread.

Before you submit

To aid in processing your request smoothly, please ensure you have considered the following details before starting the form:

  • Audience & key messaging: Who you are trying to reach and the core messages you want to convey.

  • Strategic fit: A brief explanation of how this initiative supports SAF priorities and why it is strategically important.

  • Content approver: An identified content approver—you or on your team—who can review and grant final approvals.

  • Links & visual assets: Relevant web links along with available photos, videos and/or graphics (or a clear outline of the creative support you need).