To address varying needs within each department, three different horizontal and vertical logo lockups are available. When promoting a single department, one of the respective University of Waterloo department logo formats can be used.
Standard horizontal department lockup
Standard vertical department lockup
Horizontal department lockup with faculty
Vertical department lockup with faculty
Horizontal department lockup with program/unit
Vertical department lockup with program/unit
Usage
Use a department logo:
- if you are promoting a single Waterloo department.
- if you or your group officially represent a department at the University.
Do not use a department logo:
- when you are promoting more than one Waterloo department or school. When your communication represents multiple departments or schools from a single faculty, the faculty logo can be used. When your communication represents multiple departments from more than one faculty, the official University logo can be used.
- if you are an unofficial individual or group.
- if you are an individual or group unassociated with the University.
Guiding principles
- Use the simplest version of your logo. Communicate only the information necessary to achieve goals specific to your audience.
- Whether or not you include the faculty in your logo is dependent on your audience and how formal you want to be perceived.
- Logos with a program/unit do not include the faculty because they are only used to target an audience that is already familiar with the department's affiliations.
Additional resources:
Requesting a new logo
Department heads must approve all new logo requests. Once you obtain approval from your department head, request logo files by submitting an online requisition to Creative Studio.
Downloads
For additional information on how to use the downloaded logo files, please refer to the logo file guide.
Department of Anthropology
Faculty of Arts
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Department of Classical Studies
Faculty of Arts
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Department of Communication Arts
Faculty of Arts
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Department of Economics
Faculty of Arts
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Department of English Language Literature
Faculty of Arts
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Department of Fine Arts
Faculty of Arts
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Department of French Studies
Faculty of Arts
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Department of Germanic & Slavic Studies
Faculty of Arts
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Department of History
Faculty of Arts
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Department of Philosophy
Faculty of Arts
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Department of Political Science
Faculty of Arts
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Department of Psychology
Faculty of Arts
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Department of Religious Studies
Faculty of Arts
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Department of Sociology and Legal Studies
Faculty of Arts
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Department of Spanish and Latin American Studies
Faculty of Arts
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Master of Public Service
Faculty of Arts
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Department of Chemical Engineering
Faculty of Engineering
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Department of Civil and Environmental Engineering
Faculty of Engineering
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Department of Electrical and Computer Engineering
Faculty of Engineering
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Department of Management Sciences
Faculty of Engineering
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Department of Mechanical and Mechatronics Engineering
Faculty of Engineering
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Department of Systems Design Engineering
Faculty of Engineering
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Department of Geography and Environmental Management
Faculty of Environment
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Department of Knowledge Integration
Faculty of Environment
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Department of Kinesiology and Health Sciences
Faculty of Health
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Department of Recreation and Leisure
Faculty of Health
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Department of Applied Mathematics
Faculty of Mathematics
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Department of Combinatorics and Optimization
Faculty of Mathematics
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Department of Pure Mathematics
Faculty of Mathematics
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Department of Statistics and Actuarial Science
Faculty of Mathematics
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Master of Actuarial Science
Faculty of Mathematics
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Advanced Standing Optometry Preparatory Program (ASOPP)
Faculty of Science
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Department of Biology
Faculty of Science
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Department of Chemistry
Faculty of Science
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Department of Earth and Environmental Sciences
Faculty of Science
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Department of Physics and Astronomy
Faculty of Science
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