Swag logos

Informal logos have been established for the University of Waterloo and each of the six faculties. These lockups are for use specifically on swag items (promotional merchandise and giveaways such as apparel, pens, mugs, bags, etc.) and should not be used on any other communication materials.

Examples

University of Waterloo swag logo

AHS (faculty) swag logo

Usage and layout guidelines

Do:

use swag logos on promotional merchandise and giveaways only.
use official University and faculty logos on promotional merchandise and giveaways whenever it is suitable.
use the black or white reverse versions of the logo anytime that colour printing is not an option.

Do not:

use swag logos on communication materials such as literature, publications, signage, websites, advertisements, brochures, video, press releases and all other related material.
alter the logo lockup in any way or re-position the shield.
distort the logo.
adjust the proportions of the shield or rotate the logo.
add effects to the logo.
outline the logo.
change the colours of the logo.
place the logo over a busy background.

Minimum size

The recommended minimum size shown below has been established in order to maintain legibility. Ensure the height of the shield is never less than 3.3 millimeters (mm) or 12 pixels (px).

In some instances, print vendors may have different recommendations for minimum size requirements due to the capabilities of their equipment or the method of printing. Take into account the size recommendations from your print vendor to ensure a quality reproduction of your logo.

Clear space

Recommended clear space around the logo has been provided to ensure its visibility and impact. No other graphic element should appear within the clear space.

Notes and additional information

Ensure that clear space and minimum sizes take into account the white border around the shield.
Do not alter the swag logo lockups in any way.
For more information on proper use of swag logos, or to request special permission to use a swag logo, contact Creative Studio.

[Swag] Faculty of Science

Download logo kit (zip)