Swag logos

Informal logos have been established for the University of Waterloo and each of the six faculties. These lockups are for use specifically on swag items (promotional merchandise and giveaways such as apparel, pens, mugs, bags, etc.) and should not be used on any other communication materials.

Examples

University of Waterloo swag logo

University of Waterloo swag logo

AHS swag logo

AHS (faculty) swag logo

 

Usage and layout guidelines

Do:

  • use swag logos on promotional merchandise and giveaways only.
  • use official University and faculty logos on promotional merchandise and giveaways whenever it is suitable.
  • use the black or white reverse versions of the logo anytime that colour printing is not an option.

Do not:

  • use swag logos on communication materials such as literature, publications, signage, websites, advertisements, brochures, video, press releases and all other related material.
  • alter the logo lockup in any way or re-position the shield.
  • distort the logo.
  • adjust the proportions of the shield or rotate the logo.
  • add effects to the logo.
  • outline the logo.
  • change the colours of the logo.
  • place the logo over a busy background.
 

    Minimum size

    The recommended minimum size shown below has been established in order to maintain legibility. Ensure the height of the shield is never less than 3.3 millimeters (mm) or 12 pixels (px).

    In some instances, print vendors may have different recommendations for minimum size requirements due to the capabilities of their equipment or the method of printing. Take into account the size recommendations from your print vendor to ensure a quality reproduction of your logo.

    Diagram showing the minimum size of a swag logo

    Clear space

    Recommended clear space around the logo has been provided to ensure its visibility and impact. No other graphic element should appear within the clear space.

    Diagram showing the clear space requirements of a swag logo

     

    Notes and additional information

    • Ensure that clear space and minimum sizes take into account the white border around the shield.
    • Do not alter the swag logo lockups in any way.
    • For more information on proper use of swag logos, or to request special permission to use a swag logo, contact Creative Studio.

    Downloads

    For additional information on how to use the downloaded logo files, please refer to the logo file guide.

    [Swag] University of Waterloo

    [Swag] Faculty of Arts

    [Swag] Faculty of Engineering

    [Swag] Faculty of Environment

    [Swag] Faculty of Health

    [Swag] Faculty of Mathematics

    [Swag] Faculty of Science