Monique Kampherm

Sessional Lecturer

Monique Kampherm
PhD English - Rhetoric, University of Waterloo 
MA English - Rhetoric and Communication Design, University of Waterloo
MA Multimedia Journalism, Bournemouth University
MA Political Science, Western University
Dip. Hons. Political Science, Western University
BA Administrative and Commercial Studies - Public Administration, Public Policy, and Political Science, Western University



My interdisciplinary research focuses on political rhetoric, social media, and democracy. My doctoral research investigates the influence of social media on Canadian political leaders’ debates through the ethotic lens of two ancient rhetorical figures: prosopopoeia, the incorporation of another’s ethos, and ethopoeia, the depiction of another’s ethos. In examining the speech acts of political parties and leaders on social media during Canadian federal elections, using a theoretical apparatus that is original, yet situated in the rhetorical tradition, I reveal how the ethotic ecology of political campaigns and debates, and their particular deployments, have shifted markedly under the pressures of participatory media. My doctoral dissertation, Masks and Caricatures: Prosopopoeia, Ethopoeia, and the Effect of Social Media on Canadian Political Leaders’ Debates, is available through University of Waterloo’s UWSpace.

Selected Publications

Kampherm, M. and Harris, R. (In progress for 2024; invited submission). “The Reel Debate: Ethos Management in Political Marketing Videos.” Invited chapter submission for Political Marketing in a Canadian Election. Edited by Alex Marland, Thierry Giasson, and Elizabeth Dubois. Communication, Strategy and Politics Series, UBC Press.

Kampherm, M. (2019). “Democratic Prosopopoeia: The Rhetorical Influence of the I-Will-Vote Image Filter on Social Media Profile Pictures During the 2015 Canadian Federal Election.” Rhetor: The Journal of the Canadian Society for the Study of Rhetoric, 8, 59-98.

Fellowships and Awards

Fellowships and Scholarships

  • 2023: Governor General’s Gold Medal Award Finalist (Ph.D.), Government of Canada, Nominated by the Faculty of Arts, University of Waterloo
  • 2021-2022: Ontario Graduate Scholarship (OGS), Province of Ontario
  • 2021-2022: President’s Graduate Scholarship, University of Waterloo
  • 2020-2021: Social Science and Humanities Research Council (SSHRC) Doctoral Fellowship, Government of Canada
  • 2020-2021: Ontario Graduate Scholarship (OGS), Province of Ontario (declined to take up as awarded a SSHRC fellowship)
  • 2020-2021: President’s Graduate Scholarship, University of Waterloo
  • 2019-2020: Ontario Graduate Scholarship (OGS), Province of Ontario
  • 2019-2020: President’s Graduate Scholarship, University of Waterloo
  • 2018-2020: HASTAC Scholars Fellowship, Humanities, Arts, Science, and Technology Alliance and Collaboratory, CUNY and Dartmouth College
  • 2018-2019: Ontario Graduate Scholarship (OGS), Province of Ontario
  • 2018-2019: President’s Graduate Scholarship, University of Waterloo

Honours and Awards

  • 2022-2023: Joan Pavelich Prize for Best Doctoral Dissertation in Rhetoric, Writing, and Discourse Studies, Canadian Association for the Study of Discourse and Writing (CASDW/ACR)
  • 2022-2023: Doctoral Thesis Completion Award, English, University of Waterloo
  • 2021-2022: Independent Graduate Instructor Award for Excellence in Teaching, University of Waterloo
  • 2021-2022: Graduate Professionalization Award, English, Lea Vogel-Nimmo, University of Waterloo
  • 2018-2019: Michael Purves-Smith Graduate Paper Prize, RhetCanada/The Canadian Society for the Study of Rhetoric, Congress of the Humanities and Social Sciences, Regina, Saskatchewan
  • 2007: CFJ/CNN European Student News Blog Award Finalist, Salon de la Télé, Paris, France

Current Research and Teaching

I am preparing to publish a monograph and am also working on a book chapter (invited) to be published with UBC Press following Canada’s next federal election.

My teaching contributions have been recognized with awards for Excellence in Teaching and Excellence in Professionalism from The University of Waterloo. I am committed to the Scholarship of Teaching and Learning (SoTL) and hold a Certificate in University Teaching from the Centre for Teaching Excellence at the University of Waterloo, as well as additional certificates in pedagogy. I prioritize critical thinking, effective research, and persuasive writing and strive to create a classroom environment of equity, diversity, and inclusivity through interactive lectures, peer-review assignments, scaffolded written assignments, in-class activities, oral presentations, and more.

Research and Teaching Areas

  • Rhetoric
  • Political Communication
  • Critical Social Media
  • Professional Communication
  • Academic Writing