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Erica La’s (MAcc ’10, CPA) career journey started quite traditionally from an accounting perspective. As an Accounting and Financial Management (AFM) student, La completed her co-op work terms and began her career after graduation with PwC. After exploring and taking on diverse roles within audit, La left PwC as a senior associate, to work for Borealis Infrastructure, now known as OMERS Infrastructure. La’s next career move brought her to RealStar, a past audit client from

Blake Phillips is the Director of the School of Accounting and Finance (SAF, September 1, 2022 - ), the ninth director since the School was established in 1980. From 2018 – 2022, Blake served as the Deputy Director for the SAF.

Sheilaah Guthrie, associate director of advancement at the School of Accounting and Finance had the chance to sit down with alum Lana Paton (BMath ’93) whose generous donation established the Lana Paton Women in Finance Scholarship in 2020. Lana is vice-chair and managing partner of the Greater Toronto Area and South Western Ontario Region at PwC Canada and a member of their Extended Leadership Team. The Lana Paton Women in Finance Scholarship was created to encourage and support aspiring undergraduate women to strive for leadership roles. Historically, leadership roles in the finance industry have been dominated by men. The School hopes the scholarship will act as encouragement to bridge the gender gap in leadership roles within finance, accounting, and business in general. Amazingly, Lana’s scholarship has already inspired other alumni to establish similar undergraduate scholarships that will further break down gender disparity and inclusivity barriers. 

Seasoned entrepreneur Ian Weng (MAcc ’13) began his career at KPMG in audit and advisory services after graduating from the Master of Accounting program. While at KPMG he gained a breadth of knowledge and obtained his CPA, CA designation. Like many University of Waterloo alums, however, he caught the entrepreneurship bug and wanted to create something⁠—so he ended up leaving KPMG to start his first tech startup called ChopChop.

SAF congratulates alum, Vanna Krantz, as she leads Grindr as their new CFO.

Grindr LLC named a former Walt Disney Co. executive as its next chief financial officer as the firm behind the dating app plans to go public through a combination with a special-purpose acquisition company later this year.

Welcome to Fall 2022 and with the beginning of the semester, SAF will be welcoming five new faculty members. We’re excited to have them with us and look forward to being inspired by their energy, research and expertise. Please join SAF in welcoming them to the School of Accounting and Finance.

Muhammad Azim, Assistant Professor

A medical technology company launched by two Waterloo Engineering graduates is making news this week with the announcement that a device it developed has been successfully used to treat stroke victims.

Tangible rewards motivate employees when they’re easy to use, pleasurable, unexpected, and distinct from salary, a new study found.

A recent survey of firms in the United States revealed that 84 per cent spent more than $90 billion annually on tangible employee rewards, such as gift cards, recreation trips and merchandise, in hopes of increasing productivity.

A recent trend in organizations is to motivate employees with goal-based prosocial rewards, whereby employees must donate their rewards to charities upon goal attainment. We examine the motivational effects of goal-based prosocial rewards versus cash rewards under different levels of goal difficulty. We develop our hypotheses based on affective valuation theory, which posits that when valuing uncertain outcomes by affect rather than calculation, individuals are largely insensitive to changes in probability of the outcomes, including probability of goal attainment.

In 2021, the School of Accounting and Finance (SAF) presented the Young Alumni Award to Nilofer Ahmed, who completed her Master of Accounting degree in 2012. Ahmed’s career has merged a foundation in accounting and finance with an education in business and entrepreneurship, along with her passion for food in her current position as senior director of business and consumer strategy at Motif FoodWorks.