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For Global Entrepreneurship Week, the University of Waterloo is spotlighting some incredible entrepreneurs making a difference for humanity and our world.

School of Accounting and Finance (SAF) alum Jade Choy (BAFM ’17) co-founded Epoch alongside her brother Keith Choy (BAFM ’16, MAcc ’16) and close friend Michael Miller. Like many of her Accounting and Finance peers at Waterloo, Choy was on a more traditional career path — aiming for a future in management consulting. However, a side project related to non-profit work sparked a much larger idea, one that would eventually evolve into Epoch.

Chen is the very deserving 2024 School of Accounting and Finance (SAF) valedictorian of 2024. She is completing her degree on the Dean’s Honours List and is graduating with a Bachelor of Accounting and Financial Management (AFM, with both a Professional Accountant Specialization and Financial Leadership Specialization. She is currently pursuing her Master of Accounting degree, with a convocation in 2025.