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January often brings about change and new beginnings, which is why the School of Accounting and Finance (SAF) is highlighting alumni who have made exciting career changes, promoting growth and diversifying their expertise. In pivoting to unique and multidisciplinary fields, their stories demonstrate the flexibility possible with a foundation in accounting and finance.

For Global Entrepreneurship Week, the University of Waterloo is spotlighting some incredible entrepreneurs making a difference for humanity and our world.

School of Accounting and Finance (SAF) alum Jade Choy (BAFM ’17) co-founded Epoch alongside her brother Keith Choy (BAFM ’16, MAcc ’16) and close friend Michael Miller. Like many of her Accounting and Finance peers at Waterloo, Choy was on a more traditional career path — aiming for a future in management consulting. However, a side project related to non-profit work sparked a much larger idea, one that would eventually evolve into Epoch.