The media often covers the results from published papers to provide information to the general public. We’ll be looking at a recently published academic paper and examine how three different Canadian media pieces covered it.
We'll do a deep dive and discuss how mass media coverage has affected the public’s understanding of this scientific discovery.
- Effect of communications strategies on understanding science
- Identifying and dissecting reporting bias and appropriate expert representation
- Things to keep in mind as scientists who will need to engage with media and public-facing communications teams to ensure your information is conveyed properly
Please RSVP to recieve the WEBEX invitation.