Lennart Nacke talks Gameful User Experience in keynote speech at Mensch und Computer 2020

Wednesday, September 9, 2020

Lennart Nacke, Associate Director Graduate (Stratford), gave a keynote speech for the virtual Mensch und Computer 2020 conference entitled "The Loot Box of Gameful User Experience". 

Nacke provides a deep dive into gameful user experience (UX). He explains how non-game companies can leverage elements of game player experiences and preferences to enhance and evaluate their designs to improve the UX of their digital applications.

Watch the Keynote now

*This article originally appeared on the Games Institute, and has been adapted for the Stratford school.

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