Shape the future this Giving Tuesday. Make a gift to help unlock two challenge grants! Donations will be directed to the Stratford School Excellence Fund, allowing us to recognize student excellence by awarding scholarships to GBDA and MDEI students this year, in honour of the School’s 10th Anniversary.
Lennart Nacke, Associate Director Graduate (Stratford), gave a keynote speech for the virtual Mensch und Computer 2020 conference entitled "The Loot Box of Gameful User Experience".
Nacke provides a deep dive into gameful user experience (UX). He explains how non-game companies can leverage elements of game player experiences and preferences to enhance and evaluate their designs to improve the UX of their digital applications.
*This article originally appeared on the Games Institute, and has been adapted for the Stratford school.