Wednesday, September 9, 2020
Lennart Nacke, Associate Director Graduate (Stratford), gave a keynote speech for the virtual Mensch und Computer 2020 conference entitled "The Loot Box of Gameful User Experience".
Nacke provides a deep dive into gameful user experience (UX). He explains how non-game companies can leverage elements of game player experiences and preferences to enhance and evaluate their designs to improve the UX of their digital applications.
*This article originally appeared on the Games Institute, and has been adapted for the Stratford school.