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Researchers led by Lennart Nacke, Associate Professor at the Stratford School of Interaction Design and Business, have developed a novel tool that will enable user-experience designers to create more effective, personalized games and marketing campaigns.

A team of Global Business and Digital Arts students developed Virtuous Waste, an alternative to plastic packaging made of seaweed that they pitched before a panel of industry experts and social entrepreneurs on June 19 in Toronto. Their winning solution will receive $25,000 in funding for implementation during a 12-month incubation period.

Daniel Recchia wins Christie® Design Award for the second time and is awarded $2,500 for his projection mapping composition, "Mystic Muse".

The Christie® Design Awards kicked off the Project Showcase that featured 45 student projects and welcomed over 30 industry partners and 160 total attendees to the Stratford School of Interaction Design and Business on April 2.

Global Business and Digital Arts student Victoria Vandenberg achieved 2nd place at the annual Communitech Code/Design to Win challenge held in Kitchener this past weekend.

Vandenberg and 5 other students from the Stratford School of Interaction Design and Business were among the top 25 finalists selected from 258 designers that participated in the preliminary on-campus challenges.

AI needs diverse human perspectives to ensure everyone benefits from technology, Waterloo experts say

The power of artificial intelligence is already permeating throughout our work and social lives.

But as artificial intelligence (AI) systems “learn” from millions of interactions or case examples, it also has the potential to be disruptive, said experts from the University of Waterloo during a panel discussion on ‘Keeping the Human in AI’ at the Kitchener Public Library last week.

Over 700 students from across the globe participated this year’s Royal Society of Arts (RSA) Student Design Awards, responding to complex design challenges in the name of social good. Their proposals were judged by leading designers and industry experts in a rigorous process that included anonymous offline shortlisting, followed by face-to-face interviews.

GBDA students Alex Mills, Casey Hargreaves, Liz Mirchan-Breckenridge, Katrina Schouten and Stephanie Donovan won top prize for Best Business Case in the category of Working Well for their project Hungryr.

In a descriptive overview of the University of Waterloo, Mclean’s magazine highlighted Global Business and Digital Arts (GBDA) as a standout undergraduate program. 

UWaterloo has long established itself as Canada’s most innovative university, consistently earning top rankings in this category. As the fastest growing Faculty of Arts program in the country, GBDA is also well on its way to national stature.

Daniel Recchia awarded $2,500 for 3D projection mapping design.

Audiences were in for a glowing treat at this year’s Christie Design Awards, a competition offering third-year Global Business and Digital Arts students access to industry mentorship and leading-edge technology in interactive display.