News

This past year, GBDA introduced the third-year course GBDA 302, in which the final deliverable was a submission to a competition. “Map the System” has been available to Waterloo students for the past few years, but this is the first time where Waterloo has heavily pushed students to take part in it. Throughout the course, students were taught to use systems thinking as a guiding approach to understand complex global challenges. Map the System is a global competition that aims to challenge entrants to think differently about social and environmental dilemmas. Ever since its inception in 2016, Map the System has been using its platform to encourage a learning-first approach to social change – an approach where people take the time to understand existing beliefs and efforts before proposing new ones.

The internship is undoubtedly an exciting and important part of the Global Business and Digital Arts degree. After their third year of studies, GBDA students have the opportunity to work for a relevant industry company and to make valuable professional connections. Greg McIntyre, Digital Media Instructor at the Stratford School of Interaction Design and Business, recently sat down with Calvin Zheng, a fourth-year GBDA student, to talk about his internship experience – which is somewhat unique from the internship experience of most GBDA students.

ALOHA From New York, GBDA Student Helps Advance Conversational AI Systems

To the Class of 2020

Since we couldn't send you off in person – here are our parting words for you, GBDA Class of 2020

Stratford School Professor Lennart Nacke Receives $30k Mitacs Accelerate Grant

Lennart Nacke, Associate Professor at the Stratford School of Interaction Design and Business and Director of the HCI Games Group at the Games Institute, has recently been awarded a $30k grant from Mitacs in partnership with TD Bank.

CONGRATULATIONS CLASS OF 2020

Congratulations GBDA Class of 2020! Your hard work has paid off and we wish we could celebrate with you – in person!

BLND is back for another year at the Stratford School of Interaction Design and Business. This 1-day interactive conference highlights how the transformative power of design has become the secret advantage to business success.

More than 135 registrants from Waterloo's main campus, the Stratford School of Interaction Design and Business and other institutions, descended upon the Stratford School Saturday morning to participate in StoryCamp, a 15-hour design competition on multimodal storytelling.

Researchers led by Lennart Nacke, Associate Professor at the Stratford School of Interaction Design and Business, have developed a novel tool that will enable user-experience designers to create more effective, personalized games and marketing campaigns.