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Building community and embracing new digital landscapes
TikTok Tyson
Tyson McGavin (BGBDA ’22) is fostering community among game players and embracing the emerging digital marketing landscape of TikTok. He recently surpassed the 500K follower milestone for Big Blue Bubble’s My Singing Monsters account.
GBDA team places top 3 in the Maple Leaf Sports & Entertainment Case Competition
Earlier this year, a team of three Global Business and Digital Arts students participated in the Maple Leaf Sports & Entertainment (MLSE) Case Competition, placing among the top 3 finalists. This annual competition aims to match one of MLSE’s sports properties with a brand to create a mutually beneficial partnership proposal.
A win-win for both Waterloo students and Rogers
When Natalie Gaudet was completing the Master of Digital Experience Innovation (MDEI) program, her team partnered with Rogers as part of the industry capstone course.
Professor Harrigan retires after 28 years of service
We celebrated Kevin Harrigan, Ph.D., and his retirement this past weekend.
Professor Harrigan retires after 28 years of service
Professor Harrigan retires after 28 years of service
This is the #GBDALife: What's been happening
We've had several busy weeks here at the Stratford School! Our students have been busy creating and showcasing projects, we've hosted events, and we've grown together. Read further to explore what Stratford School life has been like over the last few weeks.
What Makes Virtual Reality New?
Despite the popular perception that virtual reality (VR) is a new and revolutionary technology, Daniel Harley, professor at the Stratford School of Interaction Design and Business, asks readers to consider a much more complex history of VR.
Considering Hygiene on Public Touchscreens in the Post-Pandemic Era
The COVID-19 pandemic has created unprecedented questions regarding hygiene, risks, and general awareness for touch-based public displays.
Remembering Linda Carson
It is with the deepest sadness that we announce the passing of Linda Carson, Ph.D. Linda was a Continuing Lecturer at the Stratford School of Interaction Design and Business and a wonderful colleague and friend to many in the Faculty of Arts and at the University. As a lecturer at the Stratford School, Linda made tremendous contributions to curriculum, teaching and community life.