Jeff Payne

Director, Partnerships at Golf Canada

Jeff Payne
BA '06 (Recreation and Business)

Jeff is Director, Partnerships at Golf Canada, where he is responsible for integrating brands throughout the organization’s portfolio of assets, from the RBC Canadian Open and CP Women’s Open to Youth Development to Team Canada.

Prior to joining Golf Canada, Jeff spent over 8½ years at Maple Leaf Sports + Entertainment (MLSE) where he held a number of progressive positions including: Manager, Global Partnerships; Coordinator, Corporate Partnerships and Account Executive, Ticket Sales & Service. He has spent his career in sports marketing, working for and with teams in the NHL, NBA, MLS, NFL, English Premier League, Serie A, and the Canadian Olympic Committee. 

Jeff and his wife, Amy, live in Toronto,with their 4 year old twin boys. He played Varsity Soccer at Waterloo (playoffs and nationals back in the day!) and is still an avid player and runner.