Brianna I. Wiens

Assistant Professor
Photo of Brianna Wiens.

PhD, York University
MA, University of Colorado Boulder
BA, University of Waterloo

Email: biwiens@uwaterloo.ca
Extension: 41284

Website: https://www.feminist-think-tank.com/

Biography

My research program examines how people use media in critical and creative ways to foster community and speak back to power, and I explore how we build community through digital technology while negotiating its complex power dimensions. Since my MA (Communication: Rhetoric and Culture, CU Boulder) and my PhD (Communication and Culture, York University), I’ve been interested in the ways that people engage in rhetorical resistance by speaking back to systems in power, and the ways that these rhetorics offer critical sources of data that form the basis of community-centred change. My MA explored mediations of activist graffiti and the politics of their aesthetics on social media, while my doctoral work was dedicated to developing a theoretical framework (what I called intersectional entanglements) for grappling with the complexities of online phenomena, like digital social movements, through the example of #MeToo. These experiences directly inform my overarching research goals, which are to: (1) highlight equitable alternatives to normative media practices; (2) amplify the work of racialized, queer, disabled, and other equity-deserving groups; and (3) embrace multiple forms of expertise, knowledge, and lived experience.

To work towards these research goals, I work at the intersections of digital culture, rhetoric, and feminist media studies. Across these fields, I leverage queer and intersectional feminist perspectives to examine the rhetorics, politics, and design of technologies and digital artifacts, and I ask questions about power at individual, community, and structural levels. My commitment to academia is also a commitment to political mobilizing and to scholarly activism—a constant feminist reminder that the personal (as well as community and structural) is political. Because of this, my interdisciplinary work inevitably draws on my own experience as a mixed-race queer activist-scholar. Alongside my colleague and co-conspirator, Dr. Shana MacDonald, I am the Co-Director of the Feminist Think Tank, a research-creation collective that advances research on feminist media, art, and design, out of which we co-run the digital archive Feminists Do Media (Instagram: @aesthetic.resistance).

Selected Publications

Edited Books

Wiens, Brianna I., Shana MacDonald, Michelle MacArthur, and Milena Radzikowska (eds.). 2023. Stories of Feminist Protest and Resistance: Digital Performative Assemblies. Lanham, MD: Lexington Books.

MacDonald, Shana, Brianna I. Wiens, Michelle MacArthur, and Milena Radzikowska (eds.). 2021. Networked Feminisms: Activist Assemblies and Digital Practices. Lanham, MD: Lexington Books.

Recent Articles

Wiens, Brianna I. and Anna McWebb. Forthcoming 2025. “#Girlhood: Why Memetic Aesthetics of Hyperfemininity Matter for Feminist Media Studies.” Special Issue of the Journal of Femininities: Why Femininity Studies Matter.

Wiens, Brianna I.,Kate Bradley, Dena Huang, Nevetha Kugathaas, Hannah Delamere, and Shana MacDonald. Forthcoming 2025. “‘Men are Very Scary Out There’: Reflections on Rape Culture, Misogyny, and #MeToo in the Bear vs. Man Social Media Trend.” Special Issue of Feminist Encounters: Digital Activisms and Intersectionality in Context.

MacDonald, Shana, Brianna I. Wiens, and Nick Ruest. Forthcoming 2025. Dwelling with Feminist Media Archives in the Age of Big Data. Special Issue of Internet Histories: Gender and Internet/Web History.

MacDonald, Shana and Brianna I. Wiens. 2023. “Meme-ifying Data: The Rise of Public Health Influencers on Instagram, TikTok, and Twitter during Covid-19.” JDSR: Journal of Digital Social Research.

Wiens, Brianna I., Shana MacDonald, and Aynur Kadir. 2023. “Feminist Shadow Networks: ‘Thinking, Talking, and Making’ as Praxes of Relationality and Care.” Digital Studies/Le Champ Numérique. 10.16995/dscn.9572

Wiens, Brianna I. and Shana MacDonald. 2024. “Dwelling as Method: Lingering in/with Feminist Curated Data Sets on Instagram.” Special Issue of JDSR: Methodological Developments in Visual Politics & Protest.

Wiens, Brianna I. and Shana MacDonald. 2024. “Witches in Swamps, Sirens at Sea, and Leviathans of the Deep: Feminist Figures that Haunt Social Media Worlds.”  Special Issue of PULBIC: The Witch Institute.

Wiens, Brianna I. and Shana MacDonald. 2021. “Living Whose Best Life? An Intersectional Feminist Interrogation of Postfeminist #Solidarity in #SelfCare.” NECSUS: European Journal of Media Studies, Special Issue on #Solidarity 10(1), 219-242. https://doi.org/10.25969/mediarep/16254

Wiens, Brianna. I, Stan Rucker, Jennifer Roberts-Smith, Milena Radzikowska, and Shana MacDonald. 2020. “Materializing Data: New Research Methods for Feminist Digital Humanities.” Digital Studies/Le Champ Numérique 10(1): 13, 1-22. https://doi.org/10.16995/ dscn.373

Wiens, Brianna I. and Shana MacDonald. 2020. “Feminist Futures: #MeToo’s Possibilities as Poiesis, Techné, and Pharmakon.” Feminist Media Studies 21(7): 1108-1124.

MacDonald, Shana and Brianna I. Wiens. 2019. “Mobilizing the ‘Multi-Mangle’: Why New Materialist Research Methods in Public Participatory Art Matter.” Leisure Sciences, Special Issue on Posthumanism 41(5): 366-384.

Recent Book Chapters

MacDonald, Shana and Brianna I. Wiens. 2024. “Back to the Future of Postfeminist Film: Hallmark, Netflix, and the ‘New’ Woman’s Holiday Film.” In Critical Perspectives on the Hallmark Channel, edited by Carlen Lavigne. Routledge Advances in Popular Culture Studies. New York, NY: Routledge, 42-52.

Wiens, Brianna I. 2024. “‘Media Matrix Mapping: A Feminist Small Data Methodology for Digital Media Ecologies.” In Clever Design in Critical Times: Conceptualizing the Collidocene, edited by Guillaume Englert Correa Meyer, Milena Radzikowska, and Stan Ruecker. Lanham: Lexington Books.

MacDonald, Shana and Brianna I. Wiens. 2024.We Still Don’t Understand We’re at War”: Media Toxicity and Social Media Disinformation Ecologies.” In Clever Design in Critical Times: Conceptualizing the Collidocene, edited by Guillaume Englert Correa Meyer, Milena Radzikowska, and Stan Ruecker. Lanham: Lexington Books.

Wiens, Brianna I. 2022. “How To Use Creative and Embodied Digital Methods.” In SAGE Research Methods: Doing Research Online, edited by Karen Gregory. Sage Publications. https://dx.doi.org/10.4135/9781529608359. Online ISBN: 9781529608359

MacDonald, Shana and Brianna I. Wiens. 2022. “Feminist Memes: Digital Communities, Identity Performance, and Resistance from the Shadows.”  In Materializing Digital Futures: Touch, Movement, Sound and Vision, edited by Toija Cinque and Jordan Beth fVincent. Bloomsbury.

Wiens, Brianna I. 2021. “Virtual Dwelling: Feminist Orientations to Digital Communities.” In Networked Feminisms: Activist Assemblies and Digital Practices, edited by Shana MacDonald, Brianna I. Wiens, Michelle MacArthur, and Milena Radzikowska. Lexington Books.

Fellowships and Awards

  • PI, UW/SSHRC Explore Seed Grant, University of Waterloo, 2023
  • PI, UW Games Institute Seed Grant, 2022
  • Provost Scholarship for Outstanding Doctoral Research (2020–2021)
  • SSHRC Doctoral Award (2020–2021)
  • Communication & Media Studies Emerging Scholar Award (2020)
  • Volkswagenstiftung Foundation Grant (2020)
  • Ontario Graduate Scholarship, Doctoral (2018–2020)
  • Doctoral Graduate Fellowship (2016–2020)

Current Research

My current work investigates the visual culture and rhetorical vernaculars of misogyny (and, specifically, what Shana MacDonald and I call “the disinformation of misogyny”), mixed-race representation, and misinformation amid the rise of technology-facilitated gender-based violence. Alongside Dr. MacDonald, I’m facilitating a series of workshops from 2024 to 2026 to co-create toolkits that will define and outline how technology-facilitated gender-based violence operates in online and offline spheres and offer media literacies for recognizing and countering the parallel spread of anti-feminist, misogynist, queerphobic, transphobic, and racist disinformation within digital culture and campus communities. We are also co-writing a monograph that charts major feminist happenings from 2013-2023, found across digital media through gathering different provocations, ideas, artifacts, and conversations from our collaborative research over the last decade. The book argues that feminist media in this period articulates a series of what we conceptualize as “utopic refusals” that appear in the hashtags, memes, reels, speeches, protest signs circulating across social media. Last, I’m exploring vernaculars of mixed-race experience on social media, namely Instagram and TikTok, for how they create temporary disruptions and interventions in socio-political contexts.

Areas of Graduate Supervision

  • Feminist media studies  
  • Feminist and queer affect studies
  • Feminist new materialisms and posthumanisms
  • Digital activisms and networked social movements
  • Social media cultures
  • Rhetorics of design
  • Design equity, data feminism, and data justice
  • Critical approaches to technology