Friday, February 24, 2017
As a PhD candidate in the English department, and ongoing researcher at The Games Institute, Betsy Brey teamed up with ODScore to combine academia and industry to tackle employee engagement.
Made possible through a Mitacs internship, Betsy's research became the basis for a new program that ODScore will begin to offer its clients and consulting services. Understanding how employee communication can contribute to satisfaction and engagement, Betsy was able to draw a connection between narrative and employee motivation by using principles that traditionally make video games so captivating.
To read more about the partnership, the original article is found here on the Mitacs website.