Director of The Games Institute, Dr. Neil Randall, was recently featured in an article discussing credit card loyalty programs and gamification. The article written by Aaron Broverman was originally published on November 12th, 2015.
Gamification plays on the idea that games keep bringing you back and compel you to keep playing. - Dr. Neil Randall
As more of Canada's major retailers have been attaching game mechanics such as points, leaderboards, and badges to their loyalty programs and mobile apps in order to keep consumers engaged, gamification is being brought back into the discussion. The use of game mechanics in something that would not typically be considered a game, such as banking and credit card use, is becoming increasingly popular.
This article discusses how gamification is used in applications to enhance branding, engagement, and enjoyment.