Natalie Gordon, Chief Executive Officer and Founder at Babylist
Natalie
graduated
from
Faculty
of
Math
with
a
major
in
Computer
Science
in
2004.
She
worked
as
a
software
engineer
for
a
number
of
years
before
starting
her
first
company.
Natalie
is
the
founder
and
CEO
of
Babylist,
the
leading
vertical
marketplace
and
commerce
destination
for
baby.
The
idea
for
Babylist
sparked
in
2011
while
Natalie
was
pregnant
with
her
first
child
and
realized
the
registries
on
the
market
lacked
guidance
and
gifting
options.
Since
launch,
Natalie
has
scaled
Babylist
as
a
profitable
and
sustainable
business
that’s
now
the
trusted
go-to
solution
for
growing
families
and
the
gift-givers
that
love
and
support
them.
With
multiple
revenue
streams
across
commerce
and
advertising,
Babylist
drives
hundreds
of
millions
of
dollars
into
the
$67
billion
baby
products
economy
each
year.
Natalie
lives
in
Berkeley,
California
with
her
two
sons
(age
5
and
9).