Natalie Gordon, Chief Executive Officer and Founder at Babylist

women with long hair smiling sitting in a chair
Natalie graduated from Faculty of Math with a major in Computer Science in 2004. She worked as a software engineer for a number of years before starting her first company. Natalie is the founder and CEO of Babylist, the leading vertical marketplace and commerce destination for baby. The idea for Babylist sparked in 2011 while Natalie was pregnant with her first child and realized the registries on the market lacked guidance and gifting options. Since launch, Natalie has scaled Babylist as a profitable and sustainable business that’s now the trusted go-to solution for growing families and the gift-givers that love and support them. With multiple revenue streams across commerce and advertising, Babylist drives hundreds of millions of dollars into the $67 billion baby products economy each year.

Natalie lives in Berkeley, California with her two sons (age 5 and 9).