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Building community and embracing new digital landscapes
TikTok Tyson
Tyson McGavin (BGBDA ’22) is fostering community among game players and embracing the emerging digital marketing landscape of TikTok. He recently surpassed the 500K follower milestone for Big Blue Bubble’s My Singing Monsters account.
GBDA team places top 3 in the Maple Leaf Sports & Entertainment Case Competition
Earlier this year, a team of three Global Business and Digital Arts students participated in the Maple Leaf Sports & Entertainment (MLSE) Case Competition, placing among the top 3 finalists. This annual competition aims to match one of MLSE’s sports properties with a brand to create a mutually beneficial partnership proposal.
A win-win for both Waterloo students and Rogers
When Natalie Gaudet was completing the Master of Digital Experience Innovation (MDEI) program, her team partnered with Rogers as part of the industry capstone course.
Considering Hygiene on Public Touchscreens in the Post-Pandemic Era
The COVID-19 pandemic has created unprecedented questions regarding hygiene, risks, and general awareness for touch-based public displays.
What VR may add to a physical interaction
Daniel Harley, professor at the Stratford School of Interaction Design and Business and Games Institute faculty member, co-authored “Playing by Ear: Designing for the Physical in a Sound-Based Virtual Reality Narrative” with Aneesh P. Tarun, Bonnie J. Stinson, Tudor Tibu, and Ali Mazalek.
Stratford School hosts virtual event BLND focused on the intersection of design and business
This past weekend, over 100 industry professionals, students and speakers participated in BLND - the annual business and design conference hosted by the Stratford School of Interaction Design and Business.
Finding ways to stay connected and protected
Supporting safer cybersecurity decisions and a privacy-conscious mindset for industry leaders and others grappling with pandemic stress
As the pandemic drove people online to work, study and connect with loved ones, Leah Zhang-Kennedy doubled down on her commitment to making digital spaces safer for everyone.
2020 Looking Back, Moving Forward
2020 was a year we will never forget. It was not the year we expected, but in true Warrior spirit, our students and the team at Stratford showed their resiliency, ambition, courage, creativity, and ability to shape the future and overcome many challenges. Here are a few of the highlights we are celebrating from this past year.
Stratford Researcher Receives $165,000 in Mitacs Accelerate Grants to Improve Accessibility and Business Outcomes Using Gameful Design
Lennart Nacke has partnered with Alpha Labs, Wiggles 3D, and MLD Solutions to help these companies tackle challenging problems they are facing. Mitacs Accelerate grants support collaborative research between faculty at academic institutions, non-academic partners, and research interns.
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