News

The Global Business and Digital Arts (GBDA) Entrance Scholarship at the University of Waterloo supports students from disadvantaged backgrounds, helping them focus on their studies and campus life without financial burden. The scholarship boosts confidence and sense of belonging, with recipients like Lia expressing deep gratitude and commitment to giving back.

Learn more about the GBDA Entrance Scholarship, and join us on May 15th for Giving Day, encouraging donations to support educational initiatives.

Three student-designed installations will be featured within Destination Stratford’s Welcome Centre.

46 students from the course “GBDA 412 – Special Topics in Digital Culture” were challenged to create large-scale interactive media art pieces for the Lights On festival, inspired by the Thirteen Grandmother Moons stories, an Indigenous knowledge tradition. Students drew inspiration from this tradition to create installations that explore light as a symbol of knowledge, community, and continuity.

Dr. Ville Mäkelä and colleagues at Waterloo’s Stratford School of Interaction Design and Business are redefining education through Canada’s first large-scale VR-based 3D design course. Using tools like Gravity Sketch and immersive headsets, their innovative approach blends creativity and technology, preparing students for the future of digital design. This initiative sets new standards for interactive learning and showcases Waterloo’s leadership in VR education.

100 years after The Great Gatsby, GBDA alum Kristen Fajardo releases a speculative, queer cyberpunk reimagining of the American classic. Her background in UX and the tech industry shaped both the novel’s content and the entrepreneurial strategies behind its launch.

Henriëtta van Niekerk and her startup Skrimp.ai secured the E-Launch Award of $5,000 from the University of Waterloo's Enterprise Co-op program.

Naimah Venezia (BGBDA ’25) began her entrepreneurial journey at age seven, inspired by her brother and the book “Rich Dad, Poor Dad.” She founded CoinWa, a gamified financial literacy app for teens, to make financial education fun and accessible. The Global Business and Digital Arts (GBDA) program at the University of Waterloo equipped her with essential skills in business, technology, and design. Through the E-Co-op program, Naimah developed CoinWa with support from mentors and employed fellow students. As she graduates, Naimah aims to enhance financial literacy among young people, preparing them for future financial success.

Congratulations to Dr. Noorin Manji for receiving the Arts Award for Excellence in Teaching! Dean Alexie Tcheuyap and the Arts Honours and Awards committee are pleased to announce the results of the 2025 Arts Awards for Excellence in Service, Teaching, and Research. The awards recognize outstanding contributions from faculty and staff, with Dr. Manji being honored for her exemplary teaching over the past five years. The awards will be presented this Fall at the annual Celebration of Arts event.

Researchers at the Stratford School of Interaction Design and Business challenge the belief that Virtual Reality (VR) inherently fosters perspective-taking in their article, “Seeing Is Not Thinking: Testing capabilities of VR to Promote Perspective-Taking.” They argue that VR's potential as an "empathy machine" relies on intentional design that promotes active cognitive engagement. Through experiments, they found that perspective-taking is enhanced when users are prompted with specific tasks, encouraging them to consider the character's viewpoint. This study, which received the Best Paper Award at IEEE VR, underscores the importance of purposeful VR design to effectively harness its empathetic capabilities.

Because of the Stratford School Student Initiatives Fund supporting student-led activities, Gaurav was able to grow as a leader and community builder, whether it was through coding for a local non-profit or reviving the GBDA On Air podcast to reach incoming students.

Learn more about the Stratford School Student Initiatives Fund, and join us on May 15th for Giving Day, encouraging donations to support educational initiatives.

Three student projects from the University of Waterloo Stratford School of Interaction Design and Business will be showcased at the Lights On Stratford festival, running until January 19, 2025. These projects, part of the GBDA 412 – Special Topics in Media Architecture course, highlight the students' ability to merge technology and the arts.

Under the guidance of David Han, students created interactive installations reflecting on local, non-human activity. The top three projects selected are:

1. A Living Entity: Animates the Avon River, emphasizing its future significance.
2. Nocturnal Visions: Highlights the roles and behaviors of nocturnal animals.
3. Fungi: Beyond the Eye: Explores the hidden world of local fungi roots (mycelium).

The course emphasizes thorough research and iterative feedback, culminating in a final presentation to a panel of community representatives.