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Publicist for the Hillside Festival, Guelph--App Deadline: April 2
Contract: full-‐time April –July; part-‐time August-‐December, starting April 2018
Compensation: TBD, based on education and experience Reports to: Executive Director
Takes direction from: Operations Manager, Executive Director
The ideal Hillside publicist has superb communication skills, an ability to prepare creative, original content for a variety of materials and platforms, and an ability to work to deadline as part of a team in a fast-‐paced environment. On a daily basis, the Publicist will work with the Executive Director, Operations Manager, Volunteer Program Manager, Artistic Director, Bookkeeper, the Marketing committee, students, volunteers, the graphic designer, and the web designer, offering support where needed and gathering information speedily from them in order to stay on schedule. Hillside is a not-‐for-‐profit charitable organization with a life-‐affirming vision that has sustained imaginative projects for 35 years. To thrive in this environment, you need to be creative, communicative, and motivated by the big picture.
The key component of this position’s work is the promotion of the organization’s activities through the execution of the following duties:
• Writing newsletters;
• Scheduling meetings and interviews for newsletter topics;
• Developing, updating and managing the website;
• Updating fundraising campaigns through promotions and follow-‐up;
• Writing of social media copy and offering input on campaign management;
• Developing and maintaining the marketing campaign;
• Finding advertising and promotion opportunities; overseeing creation of ads & related collaterals;
• Editing and managing the program;
• Planning and executing media relations and promotional strategies, independently or as a team, including developing new relationships with members of the media;
• Providing support to staff members on various projects related to promotion; assist in the coordination of various events;
• Writing, editing, and circulating press releases, correspondence, and internal documents;
• Selecting photos from database;
• Brainstorming creative ideas and strategies for campaigns;
• Being a member of the Marketing Committee;
• Determining shot lists for festival photographers with input from other staff;
• Supervising photographers and list of topics;
• Creating MC notes for all stages with input from Executive Director;
• Coordinating media accreditation submissions and approvals;
• Creating media information packages;
• Coordinating media interview requests with Artistic Director;
• Assisting with completion of accurate, thorough, and timely publicity and post-‐mortem reports.
• Gathering and archiving media coverage, both pre-‐ and post-‐Festival.
• Superior communications skills, both written and oral;
• Strong editing skills;
• Strong computer skills (Word, Excel, Photoshop);
• Excellent working knowledge of website design, social media platforms and blogs;
• Strong grasp of playlist creations on multiple platforms/apps;
• Ability to network and develop relationships with others in the industry and beyond;
• Adaptable to a flexible schedule, including some evenings and weekends;
• Very personable, dedicated and team-‐oriented;
• Able to work collegially and collaboratively with a broad range of staff;
• Passionate promoter of arts and culture;
• Post-‐secondary degree or diploma in public relations, communications, arts or journalism or related field;
• Between 2 to 4 years of PR experience;
• Ability to work within a promotions budget;
• Ability to plan and execute effective publicity campaigns; have experience in pitching to the media and securing media coverage;
• Established relationships with local and national art and entertainment media outlets and journalists;
• Strong sense of design;
• Excellent attention to detail;
• Strong organizational skills and the ability to manage numerous projects under deadline;
• French language an asset;
• Marketing experience an asset.
• Duties are performed in an accessible office with a desk and computer.
• The ideal candidate will have a laptop of their own for use at off-‐site activities.
• This is a contract position that offers competitive compensation.
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