Recreation professor comments on consumer behaviour as running shoe prices climb
Footloose & fanciful: Finding your way through the thicket of $200 shoes
Ben Kaplan, National Post
With the launch of Nike’s new $300 basketball sneakers, a shoe called the LeBron X Nike Plus, named for NBA basketball player LeBron James, a new threshold has been crossed in sportswear. While the average name-brand running shoe still sits somewhere around $150, it’s an opportune time to examine our relationship with how much we’re willing to spend on a shoe.