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Tools for commercialization

Monday, January 22, 2018

Sherry Shannon-Vanstone opened her toolbox at the CryptoWorks21 Distinguished Lecture

“To the man that has only a hammer, everything he encounters begins to look like a nail.”
Abraham Maslow

Your toolbox needs more than just a hammer. Why? That’s exactly it – Why?

Sherry Shannon-Vanstone told a crowd of academics, business professionals and entrepreneurs that people don’t buy what you do, but why you do it. To explain what she meant, Shannon-Vanstone opened her toolbox and shared her tools to commercialize information technology.

The hammer Shannon-Vanstone first used was her mathematical knowledge. While the hammer pried open doors, especially as a woman in the 1980s, she quickly realized she needed another tool – the most important one – relationships. It was this tool that cultivated long relationships built on trust and loyalty that kept customers coming back.

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