Sherry Shannon-Vanstone opened her toolbox at the CryptoWorks21 Distinguished Lecture
“To
the
man
that
has
only
a
hammer,
everything
he
encounters
begins
to
look
like
a
nail.”
Abraham
Maslow
Your toolbox needs more than just a hammer. Why? That’s exactly it – Why?
Sherry Shannon-Vanstone told a crowd of academics, business professionals and entrepreneurs that people don’t buy what you do, but why you do it. To explain what she meant, Shannon-Vanstone opened her toolbox and shared her tools to commercialize information technology.
The hammer Shannon-Vanstone first used was her mathematical knowledge. While the hammer pried open doors, especially as a woman in the 1980s, she quickly realized she needed another tool – the most important one – relationships. It was this tool that cultivated long relationships built on trust and loyalty that kept customers coming back.
Read the full story.