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Program and courses

The Master of Digital Experience Innovation is a professional, course-based Master's program. With an interdisciplinary approach to teaching and learning, you'll gain a well-rounded perspective of the opportunities and challenges that exist in the digital media industry. There are two key components to the program: 

Bootcamp

The program begins with a two-week workshop that covers a range of topics including personal learning styles, working in teams, and digital media applications. 

Bootcamp generally takes place during the last week of August and the first week of September. Participation is required. 

Course Work

The program consists of 8 core required courses, and a major project which can be taken on a full-time or part-time basis:

  • DEI 612 Working in Teams 1
  • DEI 613 Digital Media Solutions 1: Design Principles and Practice
  • DEI 614 Principles of Marketing in a Globalized World: Leveraging Digital Technology
  • DEI 615 New Perspectives: Media History and Analysis
  • DEI 623 Digital Media Solutions 2: Project Management
  • DEI 624 Understanding the Consumer Universe: Market Research in Digital Media
  • DEI 625 Media Innovation and Impact
  • DEI 626 User Experience (UX) Fundamentals and User Research
  • DEI 631 Projects

For complete course descriptions and current syllabi please visit the course offerings page.

Industry Projects

The Master of Digital Experience Innovation is a professionally-oriented program that connects you to the real world - you'll be mentored by professors and corporate partners, and complete industry projects that reflect real opportunities in the digital media sector.

By merging theory with business practice you'll be prepared to not only identify challenges – you'll have the proven ability to propose, develop and implement timely, innovative digital solutions that enable businesses grow and prosper.

  • Sun Life Financial
    Implemented focused market research and competitive analysis to develop a creative digital solution strategy to engage specific target markets.
  • Stratford Festival
    Explored opportunities to improve customer experiences and increase viewership. Provided recommendations and vision with respect to the integration of new technology - supporting live streaming and other interactive experiences.
  • THEMUSEUM
    Created a strategic marketing plan to improve customer experiences and increase attendance and viewership.
  • Canadian Tire
    The objective of the project was to design an in-store system that will provide a more meaningful customer profile of data with the intent of providing an enriched shopping experience.
  • Lawrence Kinlin School of Business
    The primary objective of the project was to develop a social media strategy for the Lawrence Kinlin School of Business (LKSB). This plan also serves as a template and guide that could be adopted by other Divisions in the College.The team was also responsible for recommendations related to a social media management tool that could be used to streamline the process across the college.
  • Blitzen
    As a start-up, Blitzen needed guidance with research and evaluating its current marketing strategy. The project objective was to provide guidance and make recommendations on marketing and product development.

Workshops

Hands-on technical workshops are available for students wishing to develop their digital design skills in order to complete their coursework and projects. Attendance is strongly encouraged, but not required. Workshops are normally scheduled in the time slot immediately prior to the applicable class. 

Project Management Professional (PMP) - optional

Students have the option of attending additional classes, at no extra charge, to cover the education hours required for the Project Management Professional (PMP) designation. Specific class times are posted each year.