The University’s social media channels play an important role in our communication strategies. Social media promotes real-time interactions between University groups and their audiences — creating more opportunities for engagement.
Strategies and guidelines
All of the University’s social media channels should be consistent with our brand and follow our guidelines and best practices. Please select the desired guidelines or strategy PDF documents from the list below. Authentication with your Waterloo username and password will be required.
Downloads
Avatars
Avatars are the profile images on social media accounts. When developing an avatar – whether the square or circle version – use a horizontal grid that is divided into 14 rows, with the shield filling the space between the fourth and twelfth row.
Avatars are icons or figures representing a person or organization in online forums. Some examples of forums that require the use of an avatar include Instagram and Twitter.
Both the square and circle versions of the avatars use a horizontal grid that is divided into 14 rows, with the shield filling the space between the fourth and twelfth row.
Square version
The shield appears on black with the appropriate colour bar within the top row.
Circle version
Shield appears on black, or on the primary Faculty colour, as appropriate.
Download University and faculty avatars using the links below. Administrative units, such as Human Resources, should use the University avatar.
| Area | Square Avatar | Circle Avatar |
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University of WaterlooOfficial channels and administrative units. |
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Faculty of Arts |
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Faculty of Engineering |
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Faculty of Environment |
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Faculty of Health |
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Faculty of Math |
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Faculty of Science |
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Schools and satellite campuses |
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